Talking about the whole course of novice SEO

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently the group has come a lot of SEO novice, I believe they also saw a lot of SEO so-called introductory tutorials, I feel that many of the internet is all belong to the soft level, really can let you learn not many things. Guangdong Xingyu SEO collected and collated some basic tutorial materials

First we need to explain what is called SEO:

SEO is the abbreviation for Search Engine optimization, described in English is to use some technics to make your website in the top places Somebody is using search Engine to find something, translated into Chinese is "search engine optimization", generally referred to as search optimization. Related to the search knowledge also searches Engine positioning (search engine positioning), search Engine ranking (search engine rankings).

The synthesis is to let SE (search engine) correctly understand our site, optimize the site Related keywords ranking, Site page optimization and link optimization.

It is noteworthy that I ranked the keywords as one of the three elements, that is, in my opinion, the ranking of keywords is not the ultimate goal of SEO, search engine optimization is the ultimate goal is to let the search engine to realize the real side of the site.

It involves a lot of things, for example, you can now see in many movies or series of keywords video sites are in front, which means that their SEO has reached a certain level, the search engine can correctly identify what they provide the content of resources, so as to bring them to the users they want.

Website content is the first element of search engine optimization

1. A large number of original content can help you to establish a good reputation and authority in the customer's heart.

2. Other webmaster will automatically link to your website.

Seo method to judge the original source of the article

1. PR Value of Web page.

2. The first time the Web page was included.

3. Domain name registration time. (Baidu seems to think the domain name is more old is original)

4. The authority of the website.

Keyword selection

1. Not too broad keywords

2. The main keyword is also not suitable for too long too special, such as company name (well-known brands out)

3. Standing in the user's perspective, professional terminology users will not search, such as SEO

4. The most efficient keywords are those that compete with the least number of pages and are searched most frequently by the user.

5. Related to your website

Professional SEO should learn knowledge

1. Marketing + Web page production + simple Web site program writing + SEO Technology

2. Project organization and Coordination + focus on the new development of search engine optimization technology + writing ability

How to treat website content deficiency

1. From Product history and evolution

2. From people who manufacture and invent products

3. Starting from raw materials

4. Starting from Customers

5. Starting from the industry

6. Starting from product use

7. Starting from Product technology

What about the site being punished or blocked?

1. First determine if your site is completely sealed, or just a drop in rank. Search for a domain name or URL directly; Use site: command to check; Use a unique sentence on a Web page to search for (copyright information, for example);

2. Check server settings, robots.txt files, and Web sites for excessive optimization (excessive optimization is now often a major cause of the rankings being penalized).

3. Is there a suspicious page turn? Is there a lot of cross links? Links to other sites that are suspected of cheating?

4. Are you copying content pages?

5. Is there a hidden Web page?

6. Other means of cheating;

High quality external links from (you can think in turn, not included)

1. Open catalogue;

2. Other stations on your news introduction;

3. The Business link of the authoritative website;

How to write title

1. Each page is different, and conforms to the page content;

2. Attractive, ranked on the first page of search results, the customer point which is to see the title;

3. The title tag should contain keywords and be very well off;

4. Universal Title structure: article name-category name-site name; For example: Prenatal music Downloads – Fetal education method – Mom Help

5. Don't stack keywords.

The search engine's analysis of "import links" may contain

1. Number of import links

2. Import the importance of the link itself, which is the importance of linking to your page itself

3. (These two points also formed the Google PR, but the following factors are not directly related to PR.) )

4. Reverse Link Increase speed

5. Reverse link content Theme of the site itself

6. The content of the page with the reverse link is related

7. Link anchor text in reverse link

8. Reverse link anchor text around the text

9. Links in the location of the page

10. The age of the domain name of the reverse link

11. The name of the reverse link has changed hands

12. The date on which the reverse link is included for the first time

13. Is there any change in the content of the page that has the reverse link?

14. Reverse link first appeared on the page when 15. Has the link text changed?

16. What other sites are linked to the page where the backlinks are located? are the contents of these other sites relevant?

17. Is there a spam link in the reverse link? For example, from the Forum signature, blog and other places.

18. Link Hits

19. How long does the user stay on your site after clicking the link?

Reverse Link general principles

1. Reverse Link Anchor text (link text) should be diversified

2. Links should come from related pages

3. Links in different locations on the web

4. Gradual natural growth

5. Backlinks should come from different PR pages

6. From Good Neighbors

7. Links should come from different IP addresses

8. Links from old and new websites are available

9. Quality Exchange links or links

10. Link to content pages do not point to all links to your home page

11. Link to your page is not also linked to other bad pages

The keyword selection step

1. List A large number of keywords: I think, ask friends, see opponents, with tools

2. Keywords Competition degree: Total related page number; bid price

3. Number of keywords searched

4. Calculate keyword Efficiency

5. Identify keywords

Web page optimization for keywords

1. Keyword density

2. HTML tags

3. Keywords in the body of the Web page: body title, beginning, H1~h3, Bold (bold), italic

4. Keywords in the URL

5. Keywords appear in links

6. Be careful to optimize nature and prevent excessive optimization.

How to look at the original log file

Illustration: 221.201.17.63--[02/jul/2006:15:30:41 +0800] "get/seoblog/2006/04/17/user-friendly-website/http/1.1″200 19031 "http://www.baidu.com/s?"

Wd=prada%b9%d9%b7%bd%cd%f8%d5%be&cl=3″ "mozilla/4.0" (compatible; MSIE 6.0; Windows NT 5.1; SV1; Alexa Toolbar) "

Description」

221.201.77.63 is the IP [02/jul/2006:15:30:41 +0800] Front is the date, 0800 is the time zone; Get is the action of the server, not get is posp; Get is getting content from the server;/seoblog/2006/04/17/user-friendly-website/http/1.1″ uses the HTML1.1 protocol to get related content 200 is the return status code, 200 is the successful acquisition; 40 is the file is not found; 401 is required password, 403 prohibit viewing, 500 server error, 19031 is file size "Http://www.baidu.com/s?wd=prada%b9%d9%b7%bd%cd%f8%d5%be&cl=3″" mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; Alexa Toolbar) "indicates that the user is using a computer that is compatible with Netscape's Mozilla browser, Windows NT operating system, browser is IE6.0, equipped with Alexa Toolbar.

URL optimization rules (to be considered when selecting a CMS or blog program)

1. Choose a good domain name, and the site related to the theme, such as www.gongfucha.org, a look will know is a website called Kungfu tea;

2. Static, no "? &% ";

3. FileName contains content-Related keywords

4. Not too long.

5. All lowercase, because the UNIX server case letters are different processing; for example: Http://www.web520.comidc/default.asp a See is a homepage link, column is IDC.

Several simple ways to improve the trust degree of domain name

1. The website must have the privacy policy, especially needs the user registration website;

2. Provide complete contact method, address, telephone, postcode, EMAIL, QQ, MSN, etc.

3. Number of pages;

4. Links with authoritative websites in the industry;

5. The domain name is registered n year, instead of the yearly renewal fee;

6. have independent IP address;

7. No dead links, invalid links, false links (there is no link to the location of the missing)

8. Web page HTML code is verified by the Internet.

9. "About Us" written in detail.

Website Health Check

1. First look at the domain name whois information, pay attention to the domain name of the first registration time, in the middle of the registration of people changed hands;

2. Check that the Web site DNS settings are correct and that there are multiple domain names.

3. Whether the URL is static.

4. What is the status of the collection?

5. Whether there is cheating: hidden text, mass links, etc.

6. The page design is beautiful, standard.

7. What websites are there on the IP address of the website, include the situation, the external link situation, how the appearance feels;

Optimization of inbound links

1. Establish the standard website map;

2. Each page is up to four clicks from the homepage;

3. Use text navigation

4. Link text contains keywords;

5. The links between the Web pages, the use of "related articles" "Recommended articles" "Random article" and other functions;

How the new site looks for external links

1. Three months after the opening of the new site, and then start looking for links, because the collection, PR are stable;

2. Login category directory, direct search "classified information" or "Yellow Pages", etc. can be found in many of these sites, my Cody network of the media is very easy to join.

3. Write a blog, publish an attractive article, please paste a friend;

4. The beginning of the website from non-commercial start, because the business site is relatively difficult to get links;

5. Links with similar websites;

What you need to know about your competitor's website

1. How large are these sites and how many pages are there in the site itself?

2. How many pages are included?

3. What are the column settings for these sites?

4. Is the content original or collected?

5. PR value of the website?

6. Domain Name registration time?

7. Web keyword density?

8. Where does the keyword appear?

9. Is there a certain rule to learn?

10. How many external links are there in Yahoo?

11. Where does the external link come from and what is the quality?

12. Is a large number of links, spam links, or from the news portal?

Baidu Ranking Observation

1. Baidu Spider is very active.

2. It seems to pay more attention to the factors on the page.

3. There is no such factor as the Google sandbox effect. (currently introduced)

4. The target keyword should appear in the page in full match.

5. Consider the theme of the entire website less.

6. Excessive optimization of the Web page can not be in Baidu search to get a good ranking.

7. Compared to the Google rankings is simpler. As long as your site conforms to the most basic user friendly principles and SEO principles, you should get a pretty good ranking.

Tianjin consumer sharing Community Jin Le Hui www.jinlehui.com hope to keep the link