Talking about the writing strategy of the marketing article in hospital

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As a hospital enterprise website, our article is not only to let the reader understand certain knowledge, more importantly, let the customer understand and recognize our hospital and technology, and the desire to consult a doctor. Therefore, the decision of the content of our article can not only around the knowledge point, need to integrate their own characteristics, that is, we say that the article to have marketing. Creative Marketing article is a learning, need our continuous study and summary. Marketing-style article writing strategy can be easily divided into the following steps:

First: Determine a marketing point we this article is mainly to introduce a disease knowledge, a treatment technology or packaging our hospital, is to highlight the technical advantage or price advantage, or activities of the publicity, to find our marketing highlights, according to these bright spots to prepare the material.

Second: Find an entry point to find the topic of the article, we have to find a way to search for a point to guide our central idea. Generally can use the story, case or hot topic, clinical data and so on to attract readers to read content, we want to express the problem into which, if directly to direct their own technology or advantages, the expression seems too blunt, advertising means too strong. It is not easy to arouse readers ' interest.

Third: Find out where the problem is, by analyzing the case or the data, put forward the cause of this phenomenon or problems where, at this time to try to grasp the reader's psychology, from their most concerned about or the most worried about the place, such as the treatment of gynecological diseases, women's most worried about the problems often include fear of pain, fear of delays in work, fear of spending money, fear of Let's not shy away from these questions and write out what they may have in mind, arousing their interest.

Here can also guide counseling, how to solve these problems, you can consult experts, experts will be based on their specific circumstances to provide them with targeted solutions.

Four: Put forward the solution, the introduction of the topic since found the problem, then the reader is the most concerned about the solution, the content of the article can gradually introduce our technology and characteristics, introduce the principles and advantages of our technology, can also list several different solutions to allow readers to do their own comparisons, But do not be too straightforward to express our good others are bad, this may arouse the reader's aversion, each technology has its own characteristics, but the scope of application or advantages and disadvantages of different, let the reader know which method has the most advantages, at the same time feel the right to choose in their own hands.

Here if you want to introduce counseling can be different from each person's situation, the appropriate treatment methods are different, consulting doctors will help you recommend the most appropriate treatment to achieve. Or you can connect to technical topics or articles.

V: To show the advantages of hospitals and technology can be authoritative certification or technical comparison of the way to show our strengths, increase the reader's identity, it is best to find examples of their advantages, sometimes the picture may be more than words to explain the problem.

Sixth: Value-added services such as network booking can enjoy those concessions, the hospital private and warm diagnosis and treatment environment, the human culture of medical services, the recent activities of the hospital and so on, increase the patient's desire to visit, can also emphasize the reservation or discount is Hard-won, hope that patients can cherish the opportunity. Finally, we can add our contact methods to facilitate the use of readers.

In short, the article to start from the user's needs to write, let them feel that we are serious to solve his problems, rather than blindly in the propaganda themselves, but also to pay attention to the doctor to leave enough space to play, do not speak too absolutely, the transformation of consultation and treatment is our ultimate goal. The above is a simple introduction to marketing-style article writing strategy, there are many deficiencies also hope you can criticize. This article by (BB Frost http://www.woayao.com) feeds, reprint Please specify, thank you!