Talking about three key factors of low site conversion rate

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If we put the site's traffic is said to be the root of the site operation, then the conversion rate of traffic is the fundamental profit. The main purpose of the site is to profit, no profit site unless it is a public good site, otherwise can not compete in this fierce internet survival. Especially for E-commerce sites, the conversion rate is down to mean the site's failure. The reason for the low conversion rate is not without trace, then the lack of access and conversion is mainly caused by what factors? I will share my three points of experience on this issue.

First: The key you choose is not worth or value is not high

Select the keyword is every webmaster need to face the first problem, select the search flow is not the most important, it is important that you choose to get the target traffic key words. We can make an analogy, like a word: "Costume making", this word has a very objective search volume, and your site is the main axis of clothing sales, then when you choose the keyword to do the main to optimize the keyword optimization, and the word to do the Baidu home page, but you will find that although your traffic has increased, But the conversion rate has lagged. In fact, we only need to analyze it will find that this keyword users of the search purpose is not mainly to buy clothes. So for us to select the keyword when we need to take into account the user's search purposes for the choice of keywords in order to achieve the best results.

Second: The structure and layout of the site has problems

For this problem, we can check out the clues from the site background data. We can analyze the problem from the visitor's browsing depth and the visitor's stay time, as shown in the figure above. If your keyword ranking is good, but the site structure, the layout of the Web page is a mess, you can imagine a visitor who has the patience to the mess in the site information. At the same time a bad structure and layout will also affect your business and product brand image, affecting the conversion rate.

Third: The site's user experience is bad

Site Optimization ranking important or the site's user experience is important? Many webmasters may be entangled in this problem, I think that there is no disagreement between the two, if you blindly seek optimization, and ignore the friendly experience of users, you will eventually have to lose the watermelon seeds. The ultimate goal of our optimization is to achieve conversion rate and traffic at the same time improve the user's point of view to optimize the site to achieve real benefits. If you're in the wrong direction, you'll end up with discreetly.

A successful high conversion site needs to be optimized from all aspects of the details. Without the right direction, blindly imitating will only let your site to the edge of failure. This article by Taobao Crown Shop http://www.jgdq.org exclusive feeds, reprint please leave the link, thank you!