Talking about Twitter, about how to use Weibo for marketing.

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When I write this title, I wonder if the team will feel the tension of the chrysanthemum. Before attending the 2010 Webmaster Annual meeting, last week to participate in the Adworld Marketing Summit Forum, these two will give me the deepest impression is that the big screen on both sides of the stage in real time rolling the following meeting participants sent the relevant micro-blog, the audience can at any time on the stage guests to express their views. As the major portals to the micro-blog as a standard for the site, as if to declare a people's meager era came. In the face of such a large piece of cake, we all want to eat a mouthful, but not everyone has the stomach to digest, so although we can not open a microblogging site, but we could through micro-bleomycin marketing our website. This article is only a preliminary analysis of micro-blog marketing Some of the relevant things, aimed at a discussion.

How to increase the number of Twitter listeners

First, the most direct method, is also known as vulgar method: hair beautiful pictures. Although some people would say that this is a very vulgar method, but why someone can find a young lady, bag mistresses, we are not even on the internet to see a few women dressed in clothes do not? Pull back, this method of audience growth is the fastest, but pay attention to two points: the size of the picture and beautiful degree of beauty.

Second, listen to each other. Listen to each other for two kinds, one is you listen to not cancel, but for example, Tencent Weibo's ceiling is to listen to 2000 people, and one is the way most people despise, listen to different people every day, more than 30% will listen to you, and then cancel listening to the group of people every few days, continue to listen to another group of people, And because you listen to a lot of accounts, so very few people will be a test I listen to someone who canceled me. Note: This is just a discussion of microblogging marketing methods rather than representing my agreement on this approach.

Third, send funny pictures and wonderful jokes. Micro-Blog dedicated to the number of good jokes on the account of tens of thousands of fans, this method of accumulated popularity will be stable growth, because the wonderful pictures and wonderful jokes will be broadcast many times and more people see. My advice is that the picture is best not to have a watermark, of course, with its own site, except for the watermark; Do not send that kind of jokes many years ago, of course, you as a cold joke sent out is also reluctantly acceptable.

Share your own experiences and methods. Many authenticated users will share their own successful experience. Do not say that you do not have any experience worth sharing, everyone in the community will have to learn more or less something, we have to learn to sum up what we have today, and the harvest recorded on Weibo, in the establishment of their own memos and your audience share your experience.

Five, celebrity edge method. Not all celebrities will open accounts in all micro-blog, although the account is not certified, but there will be a large number of people to listen to you, this method I personally tested, posing as a celebrity registered account only less than a week of fans reached more than thousands of people.

The last and least recommended way to do this is to publish a cynical blog about social events, even though your fans may increase by hundreds of thousands on the day of the event, but you are risking a trans-provincial risk. In this harmonious society, we do not have to be invited to drink coffee in order to make an advertisement.

Ii. How to retain the number of Twitter listeners

First, more original broadcast. Because no one wants to see the full screen is repeated;

Second, the words and TB can be done, but to have precision, do not make meaningless brush screen. Although the TB will be a lot of information explosion in front of the audience, but too much boring message will let your listeners cancel to listen to you, many people will also because of your boring screen cancellation to listen to you;

Third, and @ your people speak to have a manner to keep interesting. When they scold you, you don't need to scold each other on Weibo.

Four, you send a microblog, sometimes you can @ may be interested in people, perhaps these interested people will help you broadcast, that will bring you more listeners;

V. Update your microblog in time.

In fact, write microblogging and do the site is similar to the content of the king, the user first. Others need to be in third place, so that they can develop in the long run.

With regard to the interaction of the audience, it is clear that you will not be able to return every broadcast. Then, be sure to select those that are valuable and interesting to talk to or forward to. Because of the demonstration effect, so interesting people and interesting things, will continue to come to you, so that your listeners will have a sense of identity between each other, your broadcast quality will continue to improve. Your interest and value will attract the same people.

Iii. how to send ads correctly

If the people I listen to send ads, my first reaction will be canceled, if the advertising level is too bad, I will join the blacklist. So what if the right ads are sent? Send a photo with a watermark, send a website news link, give the audience a prize, broadcast the lottery and so on can be, you can put all other marketing ways to use micro-blog, this is not part of the scope of this article discussed.

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