Talking about two horse competing marketing profit from the taxi software

Source: Internet
Author: User

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Looking at all the products on the Internet, there is no doubt that there is a marketing presence in any social relationship. This does not need to say micro-letter, Mo mo, Hand q is a good example, marketing or a more polished point of view, if the popular point is to play advertising, whether it is creative or spam, as long as in the intersection of people, They will certainly appear.

Today is not about marketing theory, tell a more interesting thing: Lunch with colleagues today, overheard him say, "Now taxi software so fire, more than 90% of the drivers have installed, and also real-time attention to the fight against the clock, if I use a taxi software to do marketing, How strong is that effect?

I don't know if he was joking or if he was going to do it, I couldn't help but be surprised when I heard his idea. "Two horses" with billions of burned out of the taxi software market, in order to cultivate user habits deliberately simplified the process of calling the car, but so the marketing to facilitate the loopholes Ah!

  

Let's first analyze the process of taxi software: Taxi software in order to allow users to the shortest possible time to call the car, will be the user's demand at dozens of per second to the speed of the nearby driver's mobile phone, and the driver will be required to play the user voice needs, and finally by the driver to determine whether a single.

Now assume that you are doing car supplies, then the summer to the driver's seat mat should be changed? Then you just need to call the company's small partners to take a mobile phone to many locations, and then use the taxi software in just a few minutes, your ads will be automatically sent to the vicinity of hundreds of drivers in the ear, if this method , that would be more than what micro-letter near people, the stranger to greet a hundredfold thousand times?

This will probably not only do car supplies of the music, incidentally do insurance, health products, tea and even baby products can use this platform to promote their products.

A little smarter is thinking, a person's energy is limited, the company's employees can not do things run out to advertise every day, then if the price to send leaflets to hire some students to do part-time, can be very low human costs can enjoy the value of the promotion of the effect is really earned!

People with internet thinking to hear the news began to think, do local traditional merchants are certainly interested in this promotional model, if I come to set up a team dedicated to local merchants customized services, from the advertising planning, regional fixed-point, effect estimates, staff arrangements to one-stop service can definitely earn a turn!

Programmers see this message pie, is not based on mobile phone positioning plus voice calls, if I developed a software using analog positioning plus recording at the same time more open, make him a hundreds of-taxi software, easy to win a region of the market, why do you have to go to the street to run ads.

In fact, look back to think, everyone will have a lot of ideas, the world has never lacked the ideal person, lack is to achieve the ideal person. With an idea, but no hands-on, or no control of the team resources to do, the idea is only a fantasy, there is no value. Whenever we see others realize their own ideas, we see the other side of success, but did not see others in order to explore this road, fell into many pits, experienced how many hardships.

Original address: http://www.langyeweb.com/Teach/91.html

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