Talking about what is network marketing?

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From last year to participate in Network Marketing College training, completed 4 months of network marketing learning to stay in the network Marketing college work. However, I am still not able to say what is the concept of Internet marketing. If you must force me now, I said, I can not accurately express and let everyone who listens to understand! Do not know, do network marketing this line whether there is such a similar confusion, has been enlightened others understand the network marketing, but they are still some confused. I personally think: Network marketing should contain a lot of things, it is almost all network knowledge, scientific theory, network technology and planning, and so on collectively.

If I say, I just follow the concept of online marketing college textbooks, always feel not comprehensive enough authority, not perfect. To this end, I have consulted a lot of online marketing books and web reviews, but still can not get my heart want the answer, also can not express their meaning. Perhaps, as some people say, internet marketing, like many new disciplines, has no well-established definition of "internet marketing".

Broadly speaking, all of the Internet as the main medium and to achieve a certain marketing goals of marketing activities, can be called Network Marketing, that is, network marketing throughout the enterprise to carry out the entire process of online operation, including information dissemination, information collection, to carry out online transactions based on E-commerce phase, Network Marketing has always been an important content.

And about the network marketing, some of the predecessors of the Internet or network marketing practitioners of network marketing research and understanding tend to focus on some different aspects: some emphasis on the network itself technology to achieve the means; There are also some new E-commerce enterprises in the online sales model also into the category of network Marketing ...

On the domestic publication of some monographs, newspapers and periodicals published in some articles, I personally believe that no matter which experts, which agencies, which related sites, the existing views, has not formed a complete system. In the face of a lot of Internet information, what many people see, may be understood is only the tip of the iceberg.

Want to understand the whole concept of network marketing, it is necessary for the next network marketing in line with the definition of network needs, based on the network, relying on the network media, grasp the characteristics of the Internet population, psychological and user needs, through the use of network-related technology and marketing means to achieve the ultimate marketing goal of marketing

Based on the above definition, it can be concluded that the current prevalence of the Internet is consistent with the understanding:

First, network marketing is not online sales

Online sales is the result of the development of network marketing to a certain stage, network marketing is to achieve the purpose of online sales of a basic activity, but network marketing itself is not equal to online sales.

This can be explained in two ways: (1) because the effect of network marketing may be expressed in many aspects, such as the promotion of corporate brand value, strengthen communication with customers, as a tool for the dissemination of information, network marketing activities are not necessarily able to achieve the purpose of online direct sales, but it is likely to increase the overall sales ;(2) Online sales promotion means also not only rely on network marketing, often also take many traditional ways, such as traditional media advertising, publishing news, issuing brochures and so on.

Second, network marketing is not limited to online

This may be a little confusing, not on the Internet how to call network marketing? This is because the Internet itself is a new thing, in China, the proportion of the total number of people in the Internet is still very small, even for those who have access to the Internet, due to a variety of factors, the intention to find relevant information on the Internet through a number of conventional search methods, Not necessarily be able to find the necessary information, not to mention, for many novice users, may not know how to query information, therefore, a complete network marketing program, in addition to doing online promotion, it is also necessary to use the traditional marketing methods to promote the network. This can be understood as the marketing of the internet itself, as advertised advertising.

Third, network marketing based on the traditional marketing theory

Because network marketing is an integral part of the overall marketing strategy of the Enterprise, the network marketing activity cannot be separated from the general marketing environment, and the network marketing theory is the application and development of the traditional marketing theory in the Internet environment. The comparison between the network marketing theory and the traditional marketing theory will be analyzed in detail in the later content.

I personally think that no matter how the concept of network marketing, how to standardize, always with the traditional theory of marketing to combine, complementary. The network crowd always comes from the traditional market, only then transforms the traditional market person into the network, then may achieve the marketing goal. Pure, blindly tracing the network, relying on the network, can only waste the existing traditional market.

For what is the concept of network marketing, I do not think how many people on the Internet marketing article, I feel the total sense of network marketing this concept is like a cosmic black hole as deep invisible. Moreover, the concept of rote memorization is not necessary, the important thing is that they can understand and realize the significance of the network for the 21st century era.

Recently, read a lot about the concept of network marketing articles and comments, and I understand what is the concept of internet marketing a bit confusing, however, I still hope that I list, some have not yet started network marketing this concept of friends to help!

Author: Lu Xiaodong

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