When I talk to a lot of friends about marketing, I will emphasize one point: service. I speak most of the two traditional enterprises, one is the seabed fishing hotpot, one is shun Fong. These two companies are developing very fast, and we can hardly see their advertising.
Why? Because they can make users satisfied, can provide users with high quality service. So, every user is their volunteer promoter. As the seabed and the abundant loyal users, I constantly recommend to friends around. As a network marketing researcher, I have been watching internet companies. In the Internet enterprise I know, where to go is a service to win the typical.
Where to go just when the online, did not do anything to promote. may have done some promotion, but I did not see it! Originally was a friend introduction, and then by where to search Changsha to Nanjing air tickets, round-trip fares but 300 yuan. It gave me the first taste of the sweetness and the first time I got on the plane. After a long time, I recommend to everyone around me, buy a ticket to go up there first.
This can only indicate where the product is good. But in a sense, where to go provides us with good service. Because its service can satisfy our demand, can let us actually find the cheap ticket. Of course, from the narrow sense of marketing, this is just where to go to the basic products, with the service or a little distance. However, several marketing activities have been done very well and are able to relate directly to the service.
Of the activities I have known, two are quite impressive. The first one was a hotel sleeper last year, and the second is just a compensation scheme.
A lot of people say that the hotel is trying to sleep on the hype, just played such a concept. I thought so at first, but I experienced it before I discovered the mystery. Why do you want to go to the hotel for a high salary? In fact, in order to improve the quality of hotel reviews. Compared to some sites of the flood of comments, where to comment more impartial and objective. These test-sleeping staff go to where the layers of screening, and a monthly salary as high as million, can be independent and objective evaluation of a hotel. For users, such comments are more reference value.
Where are you going? Recently launched compensation plan, free 100 tickets per day, or play the service card. Where users buy tickets, there are problems can be protected, virtually reduced the worries. Send 100 free tickets every day, but it is a big bright spot of the whole activity. Close to the end of the New Years, where to go through the free air ticket pumping, to allow more users to experience its quality service, why not? Many people buy things through the internet, the most fear is the first time, after the first time, the natural will be relieved a lot.
From a marketing person's point of view, where the marketing activities have "42 pull the heavy" effect. It seems that the cost of a hotel sleeper and 100 free tickets per day is not low, but by contrast, it is the result of spending money to do great things, and it is worth many network marketers to learn.
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