Talking about word of mouth marketing

Since ancient times, the power of commentary is great, as the saying goes, word of mouth etc. idioms can show this. One of the earliest ways of communication is oral communication , here to talk about word of mouth marketing is to use oral communication to achieve marketing. According to word of mouth, a good product can spread the effect. As long as we say good things, even if not good, there may be three people into the tiger's feeling; even a good product, if word of mouth to do well, it is likely to be awesome due to the brand is very poor influences.

Because of the power of word of mouth so powerful, many businesses have established their own brand reputation. Google is one of the typical cases of winning by virtue of market reputation. Google insists on refusing to advertise on the home page or links to other web pages. Its high-quality service has been endorsed by the majority of users and established its brand with a value of 2 billion U.S. dollars through word of mouth. Currently in China more fire reputation network, public comment network can be vigorously sought after by everyone, and the role of word of mouth are inseparable. In determining whether to buy this product, we all want to know other users of its evaluation, so reputation network has become a place where users and businesses are shopping. Therefore, many shopping sites have also developed this feature, such as the software market supermarket program, which has a word of mouth for each product features that you can consult in the above, comments, so as to establish a platform for merchant goods reputation.

Word of mouth by everyone so pro-gaze, then its advantage in the end where?

low cost

The marketing cost of word-of-mouth should be the lowest among many marketing tools. Other means of publicity all need to pay publicity expenses, while word-of-mouth marketing costs almost zero. Low cost, high efficiency, these are unparalleled ads, it can be said is a worthwhile marketing approach.

High credit

Generally, our clients will ask their classmates, friends, colleagues, and relatives about the good or bad of a brand because of their close relationship and their trust in the information they receive. This kind of word of mouth is far more effective than your television Advertisers or salespeople come to the publicity advantage is much better.

high speed

The saying "spread one hundred and pass 100" is enough to explain the speed of word-of-mouth communication. If a client thinks the good is good, he will tell the people around him that everyone around him has his own life circle. This word of mouth, that speed will be very alarming!

Targeted

Generally speaking, customers will be asked before buying goods quality of the goods such as quality, which shows that customers already have a ruler in mind, know their own needs, so want more confirmation and confirmation, when the business is facing Is a potential customer. The reputation of this product will directly affect his purchase decision.

Improve brand reputation

A brand's reputation is good enough to reach the level of word of mouth, then the brand's image and reputation will be enhanced, "Gold Cup Silver Cup as we all say" is exactly the truth.

Word of mouth marketing is such a low-cost, cost-effective, targeted marketing tools, as long as the word-of-mouth marketing, customers can make your mouth establish your brand!

Author: small profit

Original program supermarket network http://www.cxcs.com.cn

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