Blog marketing is actually a core task is writing, this is also my advice to the business customers often talked about. Why does the role of writing in blog marketing so emergent? Because the purpose of writing is not only to demonstrate corporate culture and increase customer trust, the other is to match the search engine marketing search engine optimization work implementation.
If you will write, I believe! However, not everyone who writes will write articles that match blog marketing.
So next, I'll talk about blogging marketing in the writing skills.
First of all, I think it is necessary to put forward a basic principle of blog marketing, that is the readability of the article. This principle is very important, if out of this principle, then write the article is not a blog marketing needs. The reason to raise this point, is because I saw a lot of SEO people in the use of blog to do Seo-spam.
In the implementation of blog marketing process, blog should be published what type of article has been who can participate in it?
Every employee of an enterprise can participate in the writing of blog, and it should be that all employees must participate in the implementation of blog marketing work. As for what type of article to publish in the blog, my suggestion is what articles can be published, do not limit the length of articles, such as industry reviews, work feelings, mood essays and professional skills. However, what articles can be published has a big premise, that is, the release of these articles will not bring negative impact on the enterprise, but to reflect the corporate culture and enhance the trust between the enterprise and the customer has a great help and promote the role.
How to grasp the core of blog marketing writing?
Very simple, that is based on the industry. If an enterprise wants to develop in the industry, then she must pay more attention to the industry than others, but also should have their own views on the industry phenomenon, these contents can be reflected in the Enterprise blog, this is also a positive and responsible attitude to the industry.
Based on the above viewpoints, I think the content of blog marketing can be spread around the following directions:
1: Industry news, can have original and reprint 2: Industry review, the author should be the Enterprise management staff 3: Corporate news, release the latest official information of the Enterprise 4: Customer relationship 5: Discussion of technical exchange in industry 6: Employee work essay
above is what I think is more important, if there is a lack of hope to help supplement.
Enterprise Blog article, should embody a professional, full of human elements, so the style can not be limited, according to the nature of the article and choose the right tone.
Blog Marketing is a comprehensive marketing model, requires a lot of people to work together, the whole job needs search engine optimization expert guidance help.
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