Talking about zero experience take over APP operation promotion

This article describes the experience of a person leaving business, starting from scratch to do APP promotion, has undergone a variety of promotion methods, but also according to their own situation, the effectiveness of various channels to assess , easy to promote business is not easy, and the line and cherish.

I have also done 2 months of APP promotion, since that promotion is a failure, here we help analyze, where I do not good.

Prior to this I mainly do website SEO, microblogging promotion, but also not familiar with the APP promotion, in April when a friend made an APP, invited me to start a business, is mainly responsible for the promotion of APP. I do not have any experience, do not know how to push this stuff, but because of old friends, not good to refuse, can only promise to help down, just learning under myself.

Friends APP is April test on the line, mid-May is the formal online, as of now less than 2 months, 100,000 download users, every time I open a variety of technology media, I see almost all of an application 3 Month 1000000 users, on-line half a year 2000000, on-line a year 5000000 users, I have to scared urine ...

These two months were tested in five places to promote - microblogging, watercress, WeChat, Andrews app market, APP Store. As the budget is not enough, these promotions basically did not how to spend money, probably as follows:

Microblogging promotion

My own microblogging and friends, a few microblogging add up to 300,000 real fans, and these 2 months often to the APP advertising, forwarding over 1 million microblogging had 3, forwarding over 100 Weibo Over 60, microblogging download rate of 10% conversion. A forwarding of 1 million times the Weibo, APP download brought around 1000, and my heart overdue drop too much. Later I asked a lot of fans, because most of the fans are students, part of the answer is no WiFi, part of the answer is no strong demand, then I will focus on the microblogging after 9 pm, the effect is better, the download can Immediate, but the conversion rate is about 20%.

Douban promotion

I wrote a few did not manipulate the novel in Douban, the highest of a soft paper back more than 1 million, there are a few soft paper reply also more than 3000 times, the conversion rate is relatively poor, than usual 500 or so downloads. And then find someone who replies made a research, many people reply that soft too long, read the APP name is not absolute This is the focus, there is no download, at most remember the name only, it seems I implanted soft paper Wrong writing. Later, I posted the screenshot of the APP directly in the soft article, and the download volume increased a little, that is, a little bit.

WeChat circle of friends promotion

I do not have the WeChat public platform, because I myself did not pay attention to several WeChat public platform, I feel this promotion is not reliable, but I have a WeChat private number, my private number of friends has 8,000, and later catch up with WeChat microblocker Large signal, I was blocked can not add friends. My main promotion in the circle of friends, made a circle of friends, APP downloads in an hour can increase about 500 times, so I insisted on daily hair, made two months, almost 8000 people have downloaded the APP. It seems that we still need to insist on promoting a user more than three times before the user will accept ......

Andrews application market

The first episode - see the application Po said once an application in his family starting with 600,000 downloads, I Pidianpidian to apply for an application Po starting, I started the day I keep in front of the Friends of the League spent , Read a day Friends of the Union, Andrews downloads more than usual ... 300 ...... I really did not lie, that is, more than 300, one is not much ...

With the disappointment of Tencent, also applied for the millet application store's first episode, this slightly rely on, starting to 4 days advertising, 4 days a total of Andrews downloads 8000, and then I applied for a 360 starter, Lenovo music store starting, There is no difference between the effect and application of treasure, appalling, no longer believe that the first episode. Made the application market starting list, for your reference.

Prize raffle - this is to spend money on prizes, I finally convince the company took 15,000 out of prizes, and three apparel stores to do the raffle, but the result is not much money and the starting effect, I estimate After the company will not give me money to promote it. Also made a lottery application package list, for your reference.

Brush volume - open the Android application market, the top applications, the downloads are tens of millions of millions of basic brush volume, in addition to millet and UC application store, all domestic application market can brush the amount of current The amount of brush the basic amount of 10,000 yuan 40 yuan. At least brush the amount of 1 million before there is a little ranking.

Of course, Android also has a brush list - 400 yuan / day, 7 days from the brush, not into the total list, into the hot list or soaring list, brush volume and brush list need to pay, I dig 500 Baidu application inside download Amount of brush to 200000 ... ... Oh ... ... it is estimated that many laymen can be tricked ...

Plus suffix - At first, I use the name is 2 words, not even a suffix, then I added a suffix word after the name, of course, the word is definitely a hot keywords, plus the suffix, it really began to download the next day Rapid increase of 50%. Since then, I have been studying the suffix, but 360, Baidu, pea pods, application of the four application markets are not add suffix, only in other applications to add.

APP Store promotion

Find the classification - the earliest I put APP on social class, hard in the Weibo and Douban push a few days, finally stabilized at about 160 categories, the result was Apple's classification only shows the top 150, I engage in a few days a month There is no way to stabilize at 150, simply change to tourism, the results immediately stabilized in the top 150, and now firmly in the top 120 tourist class. Estimated daily can bring a little download, if you can squeeze the top 50, it should be able to bring a lot of downloads.

Named - I studied the top 100 social rankings, many top APP, they all have one thing in common: that is, behind the name of the APP have a long list of vulgar terms, such as: lonely, single, dating, unfamiliar People, marriage, love, sexy, passion, blind date, sister, beauty, and other words to stimulate the male hormone, so I also add the APP name behind the pick up the sister, the result immediately rose to 20 rankings, you do not say, really effective......

Apple brush chart - because the company budget is tight, I did not pay to brush the list, just learned a bit, such as the current game, social, travel three classification list of the top 20, almost all brush by brush into it. After brush into the list, on the victorious list, Chong classification top 20 costs at least 50000, Victoria list costs at least 20000 a day. Chong free top 100 list, the cost of several times turned up. Scratch board list now is the use of integral wall, I think more than a million people in the muffled fortune.

This 2 months down, personally think the best way to promote or should concentrate on the application of marketing force, microblogging Douban WeChat brand promotion is not bad, download conversion rate is too low. The greatest personal perception is that we must make the product well, allowing users to take the initiative to share the product to microblogging and circle of friends, it is easy to promote, this is really long-term free download. Best I also think that a promotion who will not brag will not brush the list, certainly not a good employee.

Easy to promote business is not easy, and the line and cherish ...