Talking about how to make the website SEO overall optimization plan

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Whether we do for their own site SEO or to their company's website optimization, or to provide customers with SEO services, Xiao Quan hope that everyone in the SEO work before the start to do a detailed SEO program, do not fear the time, only a plan to work, in order to make the efficiency greatly improved, so that the multiplier If you don't have a good plan, you may spend more time thinking about it later. (Xiao Quan is now mainly to do customer optimization ranking service, so from the customer's point of view to write a program)

Website optimization Seven Steps:

1. Determine the goal of SEO

2. Familiar with the customer's products and services, research competitors

3. Customer User group analysis, determine the site keyword

4. Website modification and website internal optimization

5. Website outside the chain construction

6. Decomposition of the SEO phase objectives

7. Website effect monitoring

I. Confirm the goal of SEO:

After business negotiations with customers to confirm the site optimization of the ultimate SEO goal, with a clear goal to better arrange specific work. This goal can be long-term, strategic, can also be short-term, but whether short-term or long-term, our goal setting must be able to achieve the premise, do not set a goal can not be achieved. The target is then decomposed into specific monthly, weekly, and daily phases.

Two. Familiar with the customer's products and services, research competitors:

Sun Tzu's Art of War has a cloud: "know each other, put to the Hundred wars", before embarking on the optimization, first to understand the customer's products and services, as well as the study of competitor website situation. Customer's products and services can be through the customer's website or direct communication with customers to understand, the key to write down from what points analysis of competitors.

(1) Basic data: The Age of the website, included quantity, the rate of collection, snapshot freshness. (can use the Love Station Network tool to inquire)

(2) Station optimization: Title of the design, description of the writing, emphasis on text, paragraph title (H1,H2, etc.), URL processing, link depth, nofollow use, Directory page and content page optimization, and so on.

(3) External data: Outside the chain quantity and quality, the whole station outside the chain, the homepage outside the chain, the brand popularity.

We have to build the data model through the content of these aspects, each detail down, write into the solution

Three. Customer user group analysis, determine the website keywords:

Analysis and understanding of customer groups, the site of the target users belong to which category, the nature of the site needs of the target users are different, do accurate customer marketing, not SEO and go to SEO. In the determination of good user groups began to study and analyze the keywords of the customer site, the principle of the choice of keywords to the site's user-oriented, from the user's point of view to analyze what keywords they will search the site's products and services, but also to communicate with customers, determine the site's keywords, The core keywords of the customer's website are not necessarily hot but accurate!

Analyze methods to identify keywords:

(1) Research Competitor's website keyword

(2) Keyword mining tools: Here particularly recommended Baidu background keyword query tool and love website keyword recommended mining tools.

(3) Search engine dropdown box and related search

(4) Question and answer platform long tail keyword mining

Four. Website modification and website Internal optimization:

Customers need to optimize the site will generally be unreasonable, need to modify the site, generally depending on the customer level situation, here temporarily ignore this factor.

(1) Dynamic site modification to static or pseudo static (require technical support)

Article URL unity, do 301 redirect.

(3) Add site map, Friendship link plate, do 404 error page and so on

Website Internal optimization: Title,description label content Description of the writing, do a good job in the site links, pictures and alt tag description, reasonable layout of keywords and keyword density, do a good job of the content of the page, adhere to the original article content update and so on.

Five. Website outside the chain construction:

The link construction of the website should pay attention to relativity and universality. There are many ways to build links. There are links exchange, soft text submission, directory submission, independent blog, forum signature, classified information, Yellow Pages site, submit search, social promotion, micro-blog promotion, etc., here focus on the exchange of links between the methods.

In the weeks outside the chain of construction Xiao Quan more preference for Friendship link exchange. A high correlation weight of friendship links can be worth n outside the chain, and the ranking of the site has a great effect, a lot of webmaster have experience, the principle of Friendship link exchange is Ningquewulan, good links to the site can play a great role in the rankings, on the contrary, poor, Spam links can cause you a few months of hard work short. Friendship Link exchange of the way to join the Friendship Link QQ Group to exchange, generally difficult to exchange to the appropriate, the best way is to link exchange platform to submit the site and find their own friendship links. Here Special recommendation Go9g0 Friendship Link Exchange Platform, go9go this platform is Xiao Quan in the week more Friendship Link Exchange Platform feel the best one, Friendship link industry subdivision is very and very accurate, it is easy to exchange to the industry correlation has links, More valuable is according to the industry and the PR grade value set up a corresponding friendship link Exchange QQ Group. According to their own needs to join these QQ group, you can quickly exchange to their desired friendship links. Time-saving, Efficient!

Six. Decomposition SEO stage objectives:

Use result thinking to plan work, decompose SEO objectives, annual goals, quarterly goals, monthly goals, weekly targets, daily work. Let work at a glance, improve efficiency. As shown in the diagram (plan as a reference)

7. Website effect Monitoring and analysis:

The effect of monitoring can let us very clearly understand this time SEO work roi, what needs to be improved and so on; analysis of statistical data, including analysis of the flow statistics system and server logs, through these data analysis, can also understand the overall SEO program benefits, including customer conversion rate, Which keyword conversion rate is high, new keyword choice and so on.

SEO pay attention to actual combat, there is no actual combat everything is nonsense, scientific and reasonable SEO program can help us in the work to play a multiplier effect, but a good SEO program, if not to implement, all is empty talk.