Talking about how to plan and edit the website content

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The website is a platform, a kind of media, in order to transmit the information and to provide the user with the valuable content for the main purpose, is also for this reason has many search engine optimizer to identify the word-"content is king". For SEO, after the site on-line, content planning, editing and updating is a long-term arduous task, especially the original content, the basic road of website development. So how can this arduous task be reasonably arranged?

First of all, how much should we judge:

A lot of people ask such a question, how much do my site have to prepare for the initial construction? What kind of content meets the theme of my current website? Without a simple and straightforward formula to illustrate this problem, we can probably judge by the simplest methods:

Number one: Competitor content

There are many ways to see the competitors in the content of the work done, such as Baidu included query site search instructions is a comparison has a reference value of a standard. The results of this query in some ways is still not certain, we just want to know how much of his topic (key words) content? Very simple, one Sina as an example: car content? We can do this: "site:www.xxx.com title: Key Words".

This is more determined to know the content of the competitor, then can be based on this basis to plan and evaluate their site to do the scale of content.

Second: The content of the site itself reserves

A very understanding of their own industry, he can roughly know how much of the industry in the knowledge of the stock, this case, as long as careful induction, classification, combined with user needs, and use their expertise can start building the site. The need to pay attention to the new technology, industry trends and user needs to grasp.

Third: Content Orientation

A website Construction person He is very clear about the theme of his website, then in the construction of the site's relevance must pay attention to, around the theme of content construction and combination of user needs. Those unrelated to be sure to remove, even if it is hot, but not related to the website theme is not blind to chase. If the search engine contains too much irrelevant content so for a website is fatal, light site is down right, heavy K station.

Can pay attention to the industry hot spot, do a few content promotion is also very good. Take the list of Baidu, every day there will be real-time hot spots, these hotspots involved in all walks of life, if the webmaster can be found in connection with their own site is worth the operation can immediately take down carefully arranged, it is also very good, and can make their website more professional.

Four: Whether to do false original

For the search engine, the original attack on the false is also gradually increased, can be combined with a number of articles to summarize the composition of the article is false original, but such an article obviously user experience above will be much better. There are many pseudo original methods, as long as the ability to combine user needs and search engine preferences appropriate to do is also harmless.

Five: There are many ways to do original content

Original content is an important part of SEO, but as long as a lot of attention to the things around the original is not a difficult task. For example, you do XXX brand clothing wholesale, you can combine the industry news, to publish their own views, sorted out is also a good original article, although the webmaster itself is not a news source.

Update the site at the same time will also look at other people's website, other people's blog updated what articles, then you can write their own ideas, whether it is to agree or not to agree or to add a statement also line, do not be afraid to write bad. --Original method: The knowledge, technology and ideas, insights expressed is original.

Sixth: An article editor for the benefit of user experience

1, the brunt of the article is the title of

A good title should be such a function: to attract attention, to generalize content, to make people impulsive (the impulse to read).

Title to catch the crowd, I believe we have seen this title: 85 children out of the sun, 90 you have to pay attention to;

The title has a number: such as: women most intolerable 1 things, SEO five major points;

Exaggerated title: such as: Investment 100,000 easy annual salary of 1 million;

Wait a minute. The title is to do so.

2. Content Form

Language is concise, not too prim, easy to read

Reasonable use of some small title is also good, add some picture introduction let the article colorful.

In general, the clear structure is the content of the important details of editing, the same article are 1000 words, the use of the structure of oversized paragraphs and the use of small headings, small paragraphs, the way to list the main points of the effect is absolutely huge difference.

The above is Yulong's personal view and summary, trust webmaster friends have their own set of content planning strategy and editing skills, as long as careful summary and adhere to the site will be benign development, or that sentence, content is the root of the site, can give users how much information, it is worth every webmaster thinking.

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