Tan: Grand games into two pioneering edition of the Department inspection

Tan and the leadership of the department photo a heroic speech can make the audience benefit, a heavy burden of speech but reflects a new ideal of the beginning. "12 Years of grand, in life belongs to one year old, it is the youth studious, progressive years."　　"July 27 ChinaJoy Summit Forum, Shanda game CEO Tan face many industry peers, lead planners to the blueprint of the grand game." Director of the Ministry of Industry and Tan Internet new opportunities to accelerate the development of the platform 30 games industry has just started, technology has limited the direction of the development of a business, as now some new enterprises to their own strengths as the main direction, and 30 years after today we are doing a platform for the layout of the big. Tencent's open and triple-net opportunities have injected new opportunities into the Internet.　　In particular, the opening of Apple's iOS and Google Mobile Intelligence system reflects new trends, bringing new opportunities to the entire Internet industry and bringing new markets to the gaming industry. "Over the last 2 years, we've seen a lot of new platforms, and the most successful platform is Facebook and one iphone, representing two big trends," Tan said. One is a browser-borne network game, or a social game. It spreads on the basis of social networks.　　Another is based on the smartphone platform as a carrier, through the market such a platform to carry out. The rapid rise of these two platforms has actually put a lot of pressure on everyone here and ourselves. Our users are no longer content with large online games, or fixed-game monotonous play, repetitive playing, and users of emerging social networking sites, including such as everyone, happy, 360 such platforms attracted. He will spend more time on the platform, they also found a new game on this platform. This is the structural changes leading to the traditional PC games market growth has been a certain repression, growth began to slow down. "The new market is bound to generate new users," Tan said: "The new game market let us see the opportunity, our side, next door of the grandmother, or even 4, 5-Year-old children they can click on the mouse with his parents, friends for a very happy, very happy interaction. This platform has added tens of millions of, hundreds of millions of game users to us. So we can see the great opportunity that it brings us. On this platform can be very promising. Our game user base number has been greatly expanded, at the same time they also give us hints of the game to do more simple, easy to use, to make users more accessible, easier to download, easier to install, the game experience to be more concise, the game of social networking to greener, healthier, to pay attention to acquaintances and friends of benign interaction,　　These designs have brought us a good revelation. Transformation platform of the grand Tan from the words of the word is not difficult to see, in the Internet, the promotion of new opportunities, Shanda games as the game industry leader in the first to make a reflection, that is, in the development of the original foundation to enter the new field, which is the futureThe necessary trends in the development of the gaming industry. Game City think: Client Games + Web Games + mobile games three trends and three for one is tan many times in the media interview talked about the development trend of the platform.　　This trend caters to the need of Internet development and the new development path of industry planning. Facing the new development trend Tan put forward his own development direction, he thinks: "Should this kind of development, the grand game proposed our whole platform strategy." We create new studios for the segmented areas. Will launch a series of new games on the smartphone platform, in the large MOM field will introduce more lightweight play and technology, so that users can download the same time to experience and enter the game.　　Can be directly in the browser to run large online games, but also in the near future with your development platform for very good cooperation, the large-scale online gaming into a part of social games, while providing social game users with a higher quality, large-scale game services, which is part of our platform strategy. believe that the platform conversion trend is unstoppable, but it is not to say that the PC games decline, in the current Internet platform on various platforms will blossom, more prosperous, coexistence, we as the control of intellectual property, as the content of the game company this is our better chance. We should be more open to work with various platforms to provide users with more choices. "Overseas market becomes a grand core development force in addition, Tan also for nearly a year of Shanda game overseas market to the field competent department leaders to the industry, he said:" The development of globalization strategy is also the development direction of grand game. " We've done a lot of work here, mainly to report to the leaders on recent developments.　　Last year, we acquired the Dragon Valley Development Company, which has two leading and large studios in Korea, providing excellent content and service to users all over the world. In Japan, South Korea, mainland China and Taiwan, the Valley of the Dragon has achieved good results last year. On the other hand, Taiwan's "Magic 2" and so on have been very good results, which is also very grateful to our partners Chi Kuan and other cooperation business. We have established a direct operating base in the global layout. We build operations centers in North America, while also building operations centers in other languages and language.