Tan: Grand games will return to the ascent track this year

January 19 Noon News, Shanda Games chairman and CEO Tan at the 2010 Games industry annual meeting today, said Shanda game in last year did a lot of internal personnel structure, product line and investment direction adjustment, from this year onwards, Shanda Games will return to the rising track, at the same time for the development of the industry is also more confident. Tan also joked that the past year was a tough year for Shanda and a tough year for him.　　Often friends tell him that when the market bought a grand game of stocks, is now Audi into the open, Austrian extension opened. He said, "I told them that you do not open now, we have the potential for development, after a period of time, Bora Drive in, BMW open out."　　(wood) The following is the full text of tan speech: Honorable leaders and friends of the industry, Hello! The past year has been a tough year for grand games and a tough one for me. Often friends told me that when the market bought a grand game of stocks, is now Audi into the open, Austrian extension opened.　　I told them that you do not open now, we have the potential for development, and then a period of time, Bora Drive in, BMW opened. Thank you for your leadership, industry and media friends for your great support in the past year. We did a lot of internal staffing, product line and investment direction last year, and from this year Shanda games will be back on track.　　At the same time I have more confidence in the development of the industry. In the mainstream game field, we believe that only by constantly improving the quality of products and services to meet the needs of users. This year we have significantly improved the production standards for the Magic World 2, star change, 0 of the world, such as independent research and development of the game put forward higher requirements.　　This year will also launch seven dragon beads, Final Fantasy and other high standards of the masterpiece.　　In addition, last year I put forward our three major innovation direction. In the type of diversification, we successfully launched last year, the action of the Game of the Dragon Valley, this year will also push bubble fighters, surprise storms and other shooting and casual games.　　Social game and Webgame are also important components of the new product line.　　In terms of platform diversification, we are about to launch a smart mobile platform, especially the Android platform game products, will also launch our first Xbox platform games. In terms of regional diversity, last year, our Dragon Valley has achieved excellent results throughout Asia, becoming one of the hottest games of the year. This year the valley will operate in the United States, Europe and other regions.　　Magic World 2, star change and other products will also be listed in many countries. Behind these directions, openness is the main driver of innovation. Openness is the foundation of the entire internet boom. We will more open our resources to all partners and build several open platforms for different types of partners.　　At the same time, I am very happy to see more and more open platforms, hoping to facilitate our cooperation with the open platform as soon as possible. The core principle of the open platform for Shanda Games is to protect intellectual property and to respect and protect developer benefitsLean。 Developers, especially independent developers, are now at the end of the online gaming industry's food chain, which is sad. No developer, no product? There are no original developers, which have innovative products?　　The cultural industry revitalization plan mentions "the Enhancement cultural innovation ability", I thought the core is provides the growth soil for the original developer, and protects their original enthusiasm the environment. I believe every game person has his own dream. Plagiarism and piracy may make a career, but can not achieve our dreams. I wish every friend here can realize their dreams and wish the Chinese game industry a brighter future! Thank you.