Tanabata Festival, in order to make a bowl full of pots full, the public merchants recount

Department Store

The promotion cycle is exceptionally long

According to the usual practice, festival promotions are up to two or three days in advance, but the Shanghai merchants for this year's Tanabata festival promotion cycle is exceptionally long. According to the reporter understand, the Shanghai Yongan department store, Paris Spring, the first eight hundred partners and so on at the end of last week to pull off the prelude of the Tanabata promotion, Yongan department store 30 percent activities will continue to the end of the month, and Paris Spring department store costumes big out of the promotion also continued to the Sunday

"July or August is the off-season, the festival is not much, the Chinese traditional Valentine's Day business opportunities can not be missed." "Nanjing East Road, a shopping center in charge of Operations management told reporters," this year, the major shopping malls sales performance is flat, now is the final clearance of summer dress season, the more advanced business, the front will pull the longer, the chances of fishing more. ”

In fact, clothing category is really just "take the opportunity" promotion, truly belong to the Tanabata products to jewelry and cosmetics perfume mainly. Reporter learned that a number of shopping malls in the jewelry category of goods to do the article, the first eight partners with a number of brand jewelry have different degrees of concessions, and Yongan department store in the Tanabata day to the weekend, dedicated to the seven floor sun room to hold a jewelry brand appreciation will.

Electrical Business Website

Scramble to play "sweet Cards"

As China's traditional "Valentine's Day", Tanabata is also a major domestic electricity companies will contend. Various "Tanabata" promotional activities have been ready to be sent.

Reporter yesterday in the major electric website see, Tanabata will come, various promotional events have begun to occupy the main position of the page. Jingdong Mall launched a "department store tanabata send tens of millions of coupons" activities, from now until 24th, the whole million East coupons at the same time broadcast, that is, the collar is used, full 200 to reduce 40, full 300 Li minus 70. Old opponent Xun is the main "Tanabata love, low price only romantic" activities, in addition to price discounts, every day will send out 520 dolls. Dangdang also played a "Tanabata win" promotional activities, a variety of digital products, the highest straight 1800 yuan.

At the same time, Taobao shopkeepers also started early "Tanabata Festival" marketing. Many sellers have for their own goods to play the "Tanabata gift" of the "label", flowers, chocolates, jewelry became the main promotional merchandise. Reporters saw that the highest sales of a brand of chocolate, one months unexpectedly sold 15,000, and a large plush teddy bear's monthly sales also reached an astonishing 12,000. The rest of the hot goods are also thousands of sales, "tanabata" effect can be seen.