Tang & #8226 Mattrick as Zynga's new CEO pushes business reorganization plan

July 27, according to foreign media reports, earlier this month, Zynga CEO Mark Ping Pincus, the new helm Tang Matrick (Don Mattrick) is currently changing the company, he launched a 90-day corporate business restructuring plan, To reverse the downward trend in Zynga's performance.

Yesterday, Zynga released its second quarterly results report for 2013. The report showed that the company's two-quarter revenue of 231 million U.S. dollars, a year-on-year decline of 31%, net loss of 16 million U.S. dollars, monthly active users of 187 million people, down 39% year-on-year.

"I came to Zynga to have the experience I've accumulated over the last 30 years in this company," Mattrick said in a earnings conference call. Zynga has a very valuable asset to develop the market, and I think Zynga's most important moment will come. ”

While Zynga's market share has begun to shrink, Mattrick points out that the entire social gaming market is still in boom times. "I will focus on the next 90 days, I want to reassess the company's business, and other management to assess market opportunities, to create a sense of urgency throughout the company." ”

One manifestation of this "sense of urgency" is that Mattrick deliberately placed his desk in the middle of the farm game "FarmVille", in order to gain real-time access to the game's development schedule.

"I will stay with the company team to focus on product quality improvement." I will evaluate and reorganize our product line within the next 90 days. "In other words, Mattrick will be planning to abandon the popularity of the game products, while the focus on the mobile sector, because the company's mobile development is relatively slow."

Mattrick says he can see Zynga's potential for development. He believes the company can regain lost market share on Facebook and use its IPs, networks, and its mobile sector to accumulate experience to get through the period.

"Zynga is still a relatively young company. We have the ability to discard some bad habits, to be the original self. In my first few weeks as the company's new CEO, my main task was to listen and learn. When the time comes, we immediately and decisively make things that are of long-term value to users, employees and shareholders. "The situation is very good for us and my job is to guide employees and Zynga in the right direction," Mattrick said. ”

Mattrick said the company would undergo a 2-4-quarter transition period. "Our performance is likely to be erratic during the period of excess and performance improvement, and I will be explaining it in future conference calls," he said. Getting Zynga to regroup is not a matter of overnight, we need to do more. ”

Mattrick says the decline in old game sentiment, coupled with new games, will take time to adapt to the market, as Zynga's third-quarter earnings may continue to slide.

In addition, Zynga COO David said on the earnings call, as one of Zynga's biggest revenue sources, the second quarter of Texas poker game's revenue fell, in part because of problems with credit card payments. "We were disappointed by the performance of the second quarter of Texas Poker, which gave the opponents a chance," he said. So we're recruiting talented people to get hold of Texas poker back to growth. ”

In addition, David said in a conference call that they will not carry out real money gambling business in the United States. Investors seem to be unhappy with the news, whose share price has fallen 14% per cent. David says Zynga needs to focus on developing core social gaming products. The market has been rumoured in recent months that Zynga's online gaming business has indeed caused a distraction. "This decision is based on the core business of the company," David said. In the future, we will focus on free social game development, the business will continue to grow, we will not deviate from our core values. ”

"Texas Poker", "Farmville" and "Farmville 2" are the three main sources of revenue for the Zynga gaming business, which contributed 20%, 16%, and 15% of the company's online games in the second quarter, while other games accounted for less than 10% of the revenue.

The European online gaming start-up, King, employs only 400 people, but currently has more users than Zynga (149.9 million), reaching 150 million. Asked why he didn't cut the company's costs, Mattrick replied: "We still have a lot of work to do." However, Matt himself admits that he often plays King's popular game "Candy Crush".