Tang June: Entrepreneur's grass-roots culture keeps starting to innovate

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2010 China Internet Webmaster Annual Meeting in Beijing successfully closed, the current webmaster annual meeting by the Sing (Comsenz) and the laggards community (im286) jointly held to "self-improvement to change the practice of green growth" as the core theme, in the new era background, the vast number of small webmaster, How the Internet entrepreneur should face the topic of survival and development correctly. Xinhua President Tang June reviewed his entrepreneurial history in the United States at the meeting, computer science opened a law firm, laughing that the first project "is a shell company." Tang June through his own story to stimulate the entrepreneurial needs of differentiated competition, to continue to start a business, to continue to innovate.

The following is a summary of Tang June's speech:

See the stage so many innocent entrepreneurs, appearance, but I see everyone inside the fiery, see hope, because I think we this country needs too much too many entrepreneurs like you to lead China's future economic development. Seeing so many entrepreneurs today, I have to remind myself of a pioneering process in the United States 17 years ago, I want to share with you, at that time I and we are all in the same place, there is no resources, no money, some cavity enthusiasm, some make endless time and energy, rely on what to start? We say in the life of the entrepreneurial process, of course, there is a lot of money is very good, there is a good invention is very good, but without these, is not a start-up?

Differentiated competition

When I was doing business in the United States, I did a lot of people unimaginable, people know that I studied physics, computer science, and I was a start-up, in Los Angeles opened a law firm, in the world has two industries, one is a lawyer, the Doctor is the most professional, You think if Tang June opened a hospital, who dares to come? But I opened a law firm. Law firm is the most traditional of an industry, like we now many people do the site, talk about any site, many many sites, we see them, we will be disappointed, we feel so many excellent sites, such a huge site there, what else do we do? But don't forget, In such an environment if you find differentiated competition, which means that others do not do you do, others do well, you change the way, in fact, this is the difference, this is called innovation. So at that time I did a very interesting innovation, because other people's lawyers charge mode of 300 dollars an hour, 500 dollars, and my charge mode is packaged form, my then law firm name is the first immigration law firm in the United States, like a shell company, that is definitely a leather company, But I do the time is completely a package, each write very clear, and then look at my advertising words, not successful without charges, after the success of the charges, more honest ah. Just such a simple advertising word, is a very clear way to calculate the price. Not long before, in a place like Los Angeles, my law firm became the number one law firm in the 82 law firms in Los Angeles, and relied on what? It's a simple idea, which is an ad. So we talked about the entrepreneurial process, we really need to find a differentiated competition, because a lot of ancestors have already walked in front, these are too many excellent Internet predecessors, we learn them, we have no chance, we do not have the money, but not this influence, this first to find differentiated competition.

Grass-roots Competition

What is the second? We need grassroots competition, we do not have the formal marketing, marketing, and the so-called huge web site compared to, so we can only be grass-roots competition. When I was a law firm, there was a case, a female classmate of Peking University, 82 to the United States, the mother to the United States, to help her mother immigrants, immigrants to the interview did not pass, the Chinese lady is very simple, took out 300 dollars to the immigration officer. You have to think, it's a crime of bribery. In the United States, the immigration officer was very polite to push the money back, and when she came back to find 300 dollars on the table, then the security door to call in, take photos to testify, told her to go home waiting for the court summons, this is bribery. There is a law in the United States that is called a confession, or a confession can reduce your sentence to 1/10. You know, the lawyer told her I could get you a five-month jail and a 5,000 dollar fine. You want a Chinese old lady to the United States, would have enjoyed the so-called American dream, but what about this situation? They found two of them. I said there is no way, according to American lawyers can only plead guilty, I said if you are willing to accept my idea, the so-called grassroots idea, I think there is a chance. When I told them, they went into the courtroom, and I left them at the courthouse because I had no license and had to be at the courthouse door. The judge read them every prosecution, 300 dollars, two times, and so on. I said I met each one and you told him very honestly, yes, I gave 300 dollars, and so on, and I don't argue with you. The judge said that our prosecution is over, do you have anything to argue? Then the old lady according to me, I grew up in China, when I first set foot in the United States, my daughter told me that China and the United States have a major cultural differences, China is a humane society, in the United States is a money-paying society, In the United States to do any thing must be at the cost of money to affirm each other, for each other a return, this is the American tip culture. He gives you a bag and you need to give him money, even if he can take a taxi for you. So I thought the immigration officer offered me a service, because he offered me a service, and I needed to repay the service he offered me in a way that I did, in an American way. So my 300 dollars is a tip for him. The judge immediately said that in the United States there is a culture of tipping, but generally 1 to 10 yuan, why do you take out 300 dollars? Because it seems to me that this American immigration officer represents the country of the United States. If my economy is well-off, I may not just say give him 300 dollars, will give more. But why do you keep giving? This is our Chinese implicit culture, take others money or to be implied, so gave two times, and will give three times.

Seven juries and three judges in the United States of America. How can you imagine that she is a criminal if you look at such a innocent Chinese lady? The whole audience, after such a statement, then seven jury, three judges unanimously passed the acquittal of the Chinese lady. I stood at the door and heard a similar applause, the mother and daughter rushed out, rushed to me in front of two people hug me cry. I was so feeling, because it was the first time in my life that two women were holding their tears. What does this depend on? In fact, it is a grassroots style.

I believe many of today's entrepreneurs we must use a grassroots approach to our marketing or the mode of operation, because this environment has given us not too many opportunities, only by us in a small scope, through a grassroots approach to success. But I believe that every entrepreneur here, in fact, you are not alone, I have always said entrepreneurship in fact, you can now start a business, you can ten years, 20 years after continuing to start a business.