Tangping: Former grand president to do business with the game way to do electricity

The development of social economy stimulated people's pursuit of spiritual life, which gave birth to the prosperity of the collection market. Correspondingly, the major television stations are scrambling to launch a "class of" programs, but for such a layman to see the lively, knowledgeable to see the doorway "in the field, through television this media is difficult to reduce the asymmetry of information, other small white users are also difficult to participate in it." With the increase in the number of collectors, the collection of liquidity will gradually increase, a mature trading platform to become a market demand, and personal collection of online sales model gradually accepted, and become a collection of buyers, sellers of the main form of transactions. In this mode, even if the audience is small, but because of strong market base, the market is still relatively large sales. To achieve this level, the need for the user's sticky protection. For collectors, a collection trading platform gives him far more value than the exchange of items, where they should get more information about their collections and their value-judgment skills, and they need an online circle to help them create the environment. For the platform, a good collection of Community contribution to the platform is immeasurable. The small collection circle also means that the social system based on this area is easier to build, easier to maintain, and its own trading platform can gain higher value recognition. From the community to start a broad market space, and the opportunity to combine the internet, attracted a once the game circle of the big guy-former Grand game chairman and CEO Tan. From the Shanda game, he founded the Cloud Deer Network as Chairman and CEO, and in the first half of this year launched a private museum "concept of collection Community Tang products." Former Shanda game chairman and CEO Tan in charge of "legend" before, Tan in the grand belt of the first project is an IM product, when China's internet has not Tencent QQ, it is said that the MA also studied this product. But because of the huge internal reasons, this product finally nothing. According to the people around tan, it is because of this product, Tan himself after leaving business has a social plot. Tangping is the continuation of tan social plot. In this platform, collectors can display their own collections and more enthusiasts to communicate, Tan said, a community must have its vertical core users, and based on this user group to develop strong interactivity, the collection of the atmosphere itself to create a healthy community development, A good atmosphere to inspire collectors more willing to share the display of their own collections, community activity also increased. At the same time, Tangping also set up more interactive links for collectors in community functions, on this platform, you can find that the user's communication is more benign, in the early in the Tang product there will be some users of the collection price, quality communication ", Tan said, it is this reason, Tangping in the current product to add parity function, the future will also ask some experts to participate in the identification of community collections. In this mode, Tangping still want to make money. A clear direction is the influx of collectors and the active community, the vertical community brings low flow costs in the field, which attracts businesses in the vertical area, who are more willing to help Tangping improve the user experience in the face of vertical and high conversion communities. Unlike the cat, Taobao such a large platform, Tangping, although small audience, but relatively clear target users, the same collection on a large platform, its value is likely to be underestimated, and in the collection enthusiasts relatively concentrated community, the probability of this situation will be greatly reduced, The most important meaning of the Internet is to eliminate the asymmetry of information, its collection market is a niche market, when it comes to a more vertical professional place, can really play this role, Tan explained. At present, the Tang product line has been 3 months, in the absence of any promotion and SEO processing, the user has reached 5 digits, the average conversion rate of the electricity trader reached 25%. However, Tan pointed out that the electricity business is not the only route of Tang, when there is sufficient flow base, auction, pawn and other fields will be Tangping direction.