Tangshan Mobile Internet observation: China's two or three-line city mobile Internet real situation!

Tangshan and Beijing, although not far apart, but have a different atmosphere of the mobile internet world. "Foil, repair, jailbreak, download" One-style service is welcomed, migrant workers mobile phones become a big business.

Tangshan is only 180 kilometers away from the capital Beijing, 2 hours drive. Although not far apart, but has a different atmosphere with the Beijing Mobile Internet world. Visit Tangshan, from Yuhua Road a street to Yong Tong, Richang, mobile phone chain, from the operator's business hall to Suning Gome (micro bo) mobile phone store, from the foil repair shop to Tangshan department store, a real mobile internet world freely.

In Beijing, there is the bustling of Zhongguancun, in Tangshan, there are Yuhua road of the busy. In Beijing, there is an overpass roadside foil, shell stalls, in Tangshan, there are vans on the phone business. In the same fashion, both Apple and Samsung are the best-selling handset brands; QQ, micro-letter, Mo mo are more common chat software.

In Tangshan, young people like to go to Yuhua Road "Amoy" mobile phones, the elderly people like to go to the department store and other shopping malls or cell phone chain.

Yuhua Road, "foil, repair, jailbreak, download" One-way service is welcomed; In a small town in Tangshan, migrant workers ' mobile phones become a big deal.

Mobile article

Brand: The most popular mobile brand: Apple and Samsung.

Mobile Channels: Yuhua Road, a street (individual dealers), operators, Yong-Tong, Richang, music, di-letter, such as mobile phone chain, Tangshan department Store (a number of mobile phone dealers), Gome Suning stores.

Yuhua Road: Tangshan's "Zhongguancun"

Yuhua Road, Tangshan the most prosperous mobile phone street.

In this street, there are hundreds of mobile phone dealers, the atmosphere is quite like Zhongguancun in Beijing. and Zhongguancun Big Store is different, where the cell phone shop along the street, backed by residential buildings, one-stop platoon open. In the evening, the store is to buy a mobile phone in a hurry crowd, outside the store has a comfortable chess for the elderly.

Yuhua Road is the most mainstream channel for young people to buy mobile phones in Tangshan. Here, both Apple, Samsung and other international brands, but also Huawei, Lenovo, Millet, Oppo and other domestic brands, there are also unknown brands and Shanzhai machines, everything.

Young people like to come here "Amoy" mobile phones, cheap, category rich, do not care to buy parallel imports, while parents like to go to Tangshan department store or mobile phone chain buy licensed, hope the quality is guaranteed.

Yuhua Road, there is also a well-known new and old mobile phone trading market: Yuhua Communications market. Due to working days, Yuhua Road of individual dealers, Yong-Tong, Richang, Suning, Gome and other land slightly deserted. But in the Yuhua communication market, people are surging, buyers are more than 40 years of age. Here the mobile phone is mainly second-hand, imitation goods, Shanzhai phones mainly.

A street in Yuhua Road, there is such a scene:

Two years ago, the popular smartphone was Apple, Samsung, Motorola, HTC, Nokia, and now the most popular are Apple and Samsung, the best-selling iphone 5, iphone 4S, Samsung 7100 and 7102.

Millet mobile phone in the local more popular, by users and distributors rated as "cost-effective." Visit, two 17, 18-year-old teenager bought a millet mobile phone 1S, the price of 1400 yuan. A distributor in addition to selling millet phone authentic (rice 2 price 2500 yuan), but also the sale of millet mobile phone high imitation machine, price 600 yuan-800 yuan.

Dealers reflect that since the second half of last year, HTC mobile phone sales decline, gradually withdrew from the first camp. A dealer analysis, the sales of the poor and its appearance, fashion related. However, the HTC Butterfly (priced at 4700 yuan) was welcomed and was once off the stock.

Lenovo, Huawei, step by step high, is also the distributor's focus on the recommended mobile phone brands.

In this street, there are also some unusual mobile phone brands. For example, a dealer said that the best-selling mobile phone is Meeg Rice song, promotional price of 999 yuan, there are distributors strongly recommend Owen, confidant and other brands.

In Yuhua communications market, mainly second-hand, high imitation, mobile phones. High Imitation apple, Samsung, millet, price 500-600 yuan; other less well-known mobile phone has a big show, confidant, Love me, Weather Tatsu, 600 yuan-700 yuan, the production of Shenzhen.

One Unicom insider revealed that in its sales contract machine, Apple accounted for 60%, Samsung accounted for 20%-30%, the rest of Huawei, Cool faction and other brands.

Yuhua Road repair shop, film shop, generally provide jailbreak, download services, jailbreak from 30 yuan-80 yuan, Android phone brush machine about 40 yuan, if the download application need to add 20 yuan.

In addition to Yuhua Road, operator contract machine, Yong Tong (Hebei mobile phone chain), Richang (Tangshan cell phone chain) is also the main channel of residents to buy mobile phones in Tangshan. Suning, Gome's mobile phone area is slightly deserted. Suning Ocean City Store, the sale of goods to home appliances, mobile phone area of only 10 square meters, less category, relatively high prices.

A mobile phone chain staff believes that Yuhua Road mobile phone prices are low, but can not guarantee authentic, do not rule out refurbished machines. And that's what some consumers are worried about.

According to the local residents of Tangshan, due to the development of smartphones in the past two years, local residents are increasingly favored by the carrier channel "buy Mobile phone Gift" form, which for some mobile phone chain brand also caused a certain impact.

Applied Articles

Commonly used: QQ, micro-letter, QQ music, space, micro-blog, 360 mobile phone defender, UC browser, Taobao, Baidu Map, Mo mo.

Common built-in applications: QQ, micro-letter, QQ games, QQ browser, mobile phone butler, application Bao, Baidu, Baidu input method, UC browser, have your message, Angry Birds, Fruit Ninja, Sohu Cloud shop, love read palm, cool dog music, ireader, cool frog dou landlords.

Mobile chat World: micro-letter, QQ, MO mo

Micro-letter, QQ, MO, known as the first three big chat software.

To visit the distributors, the users surveyed, micro-letter is one of the necessary applications. A mobile phone repair business said: "The most commonly used software has QQ, micro-letter, now a group of young people also began to use the mo." ”

Adong, Alum alum, Arjun, following is Tangshan one of the international Department of High School students, Adong, alum alum, Arjun read three, following read sophomore year, four are 95.

The international department is a Chinese study abroad class in Tangshan. Tangshan one in the ordinary class students are not allowed to wear mobile phones, the international students are required to "enter the school gate need to shut down." With the international atmosphere more relaxed, there is a richer mobile internet life.

To some extent, the international department is the representative of Tangshan's Upper society. According to a teacher, Tangshan has coal, steel, cement, electricity, ceramics, several major industries, private owners of a higher proportion, led to local education, catering, beauty and other industries development.

Following's class consists of 25 people, including 21 iphones, including the iphone 5,iphone 4S, iphone 4, 4 Samsung, and 1 HTC (with the iphone). International students ' fondness for Apple is a special case. In the ordinary class, the number of about 60 people, Apple accounted for One-tenth, many students will still use the junior high school to buy after the Nokia, many girls choose Oppo.

These "high Shuai fu" students are active and insightful in their mobile internet life:

Micro-letters have been very common in their classmates, the use rate even more than QQ. In their view, the micro-letter to the signal demand is not high, even weak signals can receive messages, more concise, eliminating a lot of interference information.

The first three most commonly used applications are almost all related to QQ. In addition to QQ, micro-letter, commonly used related applications and QQ music, QQ space. Adong is QQ green drill user, binding QQ music, can download high-quality music. Following that QQ music and QQ account Exchange, one-click Login, Save the trouble of registration.

If microblogs and micro-letters can only choose one, they will choose micro-letters. "The confidentiality of the circle of friends, not friends do not see comments, can protect privacy." ”

They often visit their mobile phone taobao and pay by phone. But on Taobao will only buy small ornaments, clothing will still choose the offline shopping malls, the quality of the line does not trust.

In their classmates, "Looking for your sister" this game is very popular.

Small A is a child less than one year old mother, 26 years of age, engaged in management software design work, the use of mobile phone is the iphone 4. Small a commonly used mobile phone applications have more than 30: As a result of design work, she will often browse petals nets, photo factory, Daily Wallpaper magazine; After work, she will use mobile phone shopping, commonly used mobile phone clients have Taobao, cat, when, in order to facilitate communication with Taobao shopkeeper, she also downloaded a mobile phone flourishing.

Xiao A is a "fan" of Tencent products. Initially, the same software she will download a few, experience to choose one; now she will choose Tencent's products in similar products, such as QQ music, micro-cloud. "Because Tencent's application is relatively stable. "The user experience, Tencent and Taobao special professional, 360 of the user experience has also improved." ”

In the course of the investigation, we also found that the user will be applied to some of the small functions "capture."

For example, group buying in Tangshan is still popular, small a select the United States network mobile phone clients, she is looking at the United States Group "screening" function, for example, can be screened out 4-5 people meal, eliminating the trouble of manual screening. "A small function makes people feel very intimate and convenient."

Adong, Alum alum, Arjun, following four people are selected is Youdao dictionary, in addition to brand awareness, they love the "photography" function. But they are not completely satisfied, the reason is Youdao dictionary photographic function "slow response, inaccurate."

Another common application is "I check". It is noteworthy that the participants used the "I check" purpose is not parity, but "understand the price." Xiao Fat is a salesman, he will first use "I check" to sweep the price. "Many customers have installed" I check ". I will scan the price when I buy a gift, so I have a "pretty idea" of the prices shown on the "I check". Another participant also said that during the spring Festival, it is customary to scan the gifts received with "I check".

As a baby mother, small a dug up a lot of records of baby growth applications, all have features. For example, Baby Pat, daily for the baby to take photos, upload can be accessed between different devices; Countdown Day, note the special days, will record the distance that day and how many days, when this day past, show how many days this thing has been past.

It can be said that many of the small functions of software, showing the great wisdom (601519, shares bar).

Carrier article

Mainstream flow: 300m-500m. 2G is still the mainstream, 2G and 3G user ratio of about 4:1.

Operator share: 2G Mobile Share 60%,3g unicom market share of about 60%.

2G is still the mainstream 3G unicom leading

Customers in line of China Unicom's business Hall (Tencent technology map)

Mobile Store The most prosperous Yuhua road near the distribution of telecommunications, Unicom, mobile three main business hall.

Although it is a working day, China Unicom Business Hall is still busy, more than 100 square meters of the lobby is full of people lined up. Because of the crowd, here take the form of queuing.

Yuhua Road near the mobile business Hall about 200 square meters, in addition to handling mobile phones, most of the area used to show the cooperation of mobile phone brands, the staff patiently for users to explain the purchase of mobile phone return telephone models.

Yuhua Road's telecommunications business hall relatively small, customer flow is relatively small.

In terms of the phone package, operators mostly recommend 300m-500m to young people who love to surf the internet. For example, in the Unicom Business Hall, 3G a program for "Internet + Chat" package, 66 yuan contains 300M traffic, 156 yuan contains 500M traffic. Telecom 3G Internet Package, 49 yuan contains 200M traffic, 69 yuan contains 300M traffic, 129 600M traffic. China Mobile (Weibo) 's Global access package, 88 yuan contains 300M traffic, 128 yuan contains 400M traffic, 158 contains 450M traffic, 188 inclusive 500M traffic.

Overall, the 2G is still mainstream, 2G and 3G user ratio of about 4:1. Yuhua Road on the individual "sales card" point, each flagship Unicom 2G Internet access package, 9 yuan contains 300M traffic. Most of the subjects interviewed used WiFi at home.

One operator insiders revealed that the Tangshan fixed network (broadband and fixed-line) market share, Unicom Super 70%, telecom over 20%, mobile + railcom over 5%. Mobile network, the 2G is the Overlord, market share of over 60%, Unicom market share of over 20%, telecom 10% or so. But on the 3G, Unicom leads, with a market share of about 60%.

It is reported that the local mainstream broadband in more than 4M. Since 2011, the district for optical fiber transformation, the current 80% of the community has been completed.

Source: Tencent Technology