Tanqiang: Where is the core competitiveness of group buying site

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Group buying website, a name that makes Internet practitioners familiar, in just a few months, it has sprung up in China, and no matter how many group-buying websites are running, at least he has created a myth of the rapid rise of internet companies in the United States, at least he has made us crazy, and with a frenzied imitation of the Chinese mainland, The industry began to reconsider this new business model of the Internet, starting from different angles to analyze the group buying mode in mainland China can not recreate the myth, some time ago I have written a blog "Tanqiang: Group buying website in China's development will go," There are also a lot of us around the night there are too many group buying sites raised some concerns, and the recent media exposure of consumers complain about the group Purchase website News also let us have to face the question, China's group buying site can develop to what extent?

September, the Ministry of Commerce is making the relevant policy, will push group buying website Integrity qualification certification and rating standards, it can be said that this is the first time the government departments for specific types of Web sites to make the corresponding policy constraints, which also reflected from the side of the group buying site at present the development of many problems, The relevant measures will give the future development of Chinese group buying site pointed out the direction, will make the current mixed group buying industry face reshuffle.

The country issued a special policy for group buying site, which is very important because the group purchase site is directly oriented to the consumer terminals, and in the interests of the people involved in the issue, group purchase website want to get sustained and healthy development, we must from the consumer's perspective, and earnestly consider and safeguard the legitimate rights and interests Serious analysis of group purchase site Target customer base consumer demand, scientific and customized website to launch the goods, the joint strength, the consumer has guaranteed business cooperation.

The scene is not much to say, we all know, the following focus on how to take advantage of many of the group buying site, the first survival after the development of the current government policy has not been published to see, group buying site technology without any barriers, and in the business model is very clear, 35 people can operate a group buying site, So where is the core competitiveness of group buying sites?

First, personally think that the most important thing is the product and its price, which is the fundamental value of group buying site, we must carefully analyze our site based on their own positioning of the target customer base, and then analysis of this part of the user's most of the requirements are what, These requirements we can through the channel at a lower price for its goods and what, this series of work seemingly simple indeed very important and difficult, must be at the beginning of the site operation has a clear definition, which is to determine the basis for a group buying site can be developed.

After clarifying the above issues, the next task is to select products and price negotiations, the selection of products need a more familiar with the local market, users of the site to grasp the accurate consumer demand to personally fencing, to do the next stage of the product launch plan, should first in the team to demonstrate, After your first round of screening, it is best to allow friends around the internet shopping habits to give advice, so that the list of products should be more ideal. After the product is determined, it is necessary to have a negotiator to find the products listed to carry out bargain negotiations, the first step with a good product, if not able to talk about lower prices, the attractiveness of consumers will be greatly reduced. As for how to bargain with the merchant, there are many skills, and different people have different tricks, this can only rely on the business elite in the practice of the process of summing up and learning, here is not in detail, there is a chance to write a separate article on how to bargain to exchange and learn.

Second, to meet consumer demand for products and lower discounts are available, Next is the promotion of publicity, now the era of information explosion is afraid of the alley deep, so the promotion and publicity is also a key to the success of group buying site, only more target users to your site, you may be attracted by your products and prices, can lead to orders. Here about the specific means and methods of promotion can not be discussed in detail, have the opportunity to write articles and everyone to share, here only talk about the principle of promotion, is tightly around the target set before the user group, so as possible to improve the efficiency of promotion, reduce the cost of the site operation. As for the free manual promotion, online promotion, or paid advertising, it is necessary to choose according to their own situation, the ultimate goal is to get the most orders at the lowest cost, of course, there are VCs can not limit the cost of the site, can focus on shaping their own brand.

Third, the promotion and publicity work to achieve a bit, to the site to bring enough target users and orders, is it meant that our work is done? Non-also, after the success of group buying, customer-oriented after-sales service is particularly important, because the user is paid to the site, we must be responsible for consumers, The specific work includes the communication with the merchant, the supervision to the merchant, on the processing of consumer disputes, and so on, only when we each single group purchase users are finished and did not appear any problems, our work flow is counted just go play a lap, and only in this way to shape our website reputation, build our website brand, retain customers, Bring new customers, the site can enter a healthy development track.

Combined with the country will be the group to shuffle the site to think of the problem, today, mainly on the development of group buy site problems and how to build the core competitiveness of group buying site to publish a superficial view of their own, feel too general enough detail, I hope to have the opportunity on the specific issues and then communicate with you

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