Tao: Find a suitable "reason" for the long tail word rank

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Before writing this article I think it is necessary to give this title a reasonable explanation: in fact, this concept is very early, but also did not find the right time to put it in the form of the article to show. A few days ago in Ningbo, the Search engine marketing conference is a punishment day reminded me, including today in the group and others do SEO communication when also talked about this problem. At least it shows that most people have overlooked the real meaning of the long tail word rankings.

In fact, we want to find the long tail of the keyword is why we are constantly updating our website, but also to ensure that each content page title. Do you write articles to do content page update site for what? For the long tail keyword rankings? To update the site?

We cannot say that these ideas and operations are meaningless, but most of us in the update their website when we forget the reason for doing so or is the purpose, seo this thing he is fastidious is the strategy, not a good strategy lost focus then your site is likely to go a big detour, no good rankings, There is no traffic so it is not surprising that some friends may even own why the rankings do not know. This is also our operating in the SEO bottleneck.

Back to the reason we have to say. We make a simple division of the site, and those large websites are not the main characters we are going to discuss today, because they do have enough resources and experience to run a site. We put the target in the enterprise station, this is also as a common enterprise station SEO more headaches, although the company's station optimization It is to a large extent does not need to update content, some special point of the industry he could not update. Even if the Internet to find resources that is also less pitiful, did not update a few days can not find new information.

Then we look back, the search engine will give our site page to give a certain weight, and then give a certain ranking. What does he measure the relevance and weight of the site's content? We all know, really do a good SEO he can effectively put users and search engines do a chance to combine. So in other words, as long as your site to meet the user experience, as long as your site content has a certain readability, users can find in your site to the content he wants, then the search engine will not not look at this site.

We are constantly providing new oxygen materials for search engine spiders, as well as providing users with valuable information they want. The same article in their own site on the start, if it was Sina such a door reprinted away, then to a certain extent, your article ranking must be compared to Sina, because compared to Sina in the search engine's eyes is authoritative. The word of authority must have his truth, it must be of great value.

I have also seen the internet on the way to do long tail keywords, such as people often say around the word, I am more agree with this statement. But from some external factors, not necessarily suitable for small web site content page, for those large and medium-sized sites such as a column, column page above the operation that is quite OK.

So what do we need to update the content to do? I don't have to go to the rank of the long tail. Is there no need to consider the title of the content page and so on? In fact, it's just that we have a little mistake in our way of thinking.

We think of as a site for him the highest weight of the general his home, some also called it the weight page. So in addition to the time we do outside the chain to consider the first page as a cut mouth, the rest of our site is not the internal to give the weight of the home page? Generally our updated content will appear in the home page, but with the passage of time we let the updated content slowly from the home page link disappeared.

In fact, we have found this reason is: We update the content of the site, will update the site's product page. For what, we just for our superior directory may be product categories, and then the next level may be the Product section page, and then the first page. In fact, we often say that there is a combination of tree structure. What is the stretch of foliage for? That's because our trunk. He needs more nutrients, and we need these little leaves to supply the oxygen. In order to grow taller in the forest and absorb more sunlight, we must grow more leaves.

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