Tao: How the search engine determines the theme of the site

Source: Internet
Author: User

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Search engine spider You know, he's just a program. There is no life and not everyone said "God", since it is a program then it must have his one method of operation, this is what we often say the search engine working principle or called algorithm. On the other hand, if we can get a good grasp of its algorithm or understand how the search engine is to determine the theme of our site, we can do some SEO above the technical optimization?

Search engine spider through the network of links or other paths to crawl to our site, it is the first contact with what? Yes, is the domain name of our website, domain name is also a link address just he is the main entrance of our website. If your site domain name includes your optimized keywords, this is the first time for spiders have a sense of direction, such as my blog is to write SEO-oriented, my domain name is also included in the selection of SEO this word. This, of course, does not explain the main reference data for spiders to judge our site's subject.

Next, we can from the site's source code to step by step analysis. For the general Web site is the next affirmation is our site's three most important description tag (description title keywords) These three SEO tag optimization details do not say, I put the point. Especially the title of our website, in doing SEO optimization must pay special attention to. The title tag must contain the keyword you want to optimize. Of course, the description of the label and some of the corresponding adjustments. This is also a very important reference for spiders to judge the subject of our website.

Use of other labels. For example, we often use the H tag. The keywords included in the H1 tag, bold and black, will also be a standard for spiders to reference.

The site is now the keyword density problem. This is also a lot of people will mention a thing, including the key word password will also have the corresponding tools available for us to check, you want to optimize the word density on the keywords to do a reasonable optimization. In my written Zhongguancun website optimization analysis is particularly written on this point. It is noteworthy that we do not want to add density and forget that we do the original purpose of SEO-user experience.

One more we have to talk about the navigation of the website. SEO has research friends believe I said here the navigation should be more than one. It includes the leading navigation and the secondary navigator. The setting of the key words in this is also the value of our attention and optimization. In particular, the site is often easy to make a situation, in the main navigation appeared on the home page of the two words link, I suggest that you go to the home page of the two words into our goal to optimize the keyword or related keywords. This will, to a certain extent, reasonably and naturally increase the keyword density of our website.

Above are the search engine spider spiders to judge the theme of the site, several very important places. Make some reasonable use of these places and optimization of the site's overall optimization will play a role.

This article by Ningbo seo person http://www.nb-seoer.com Tao Original, shares the Exchange group number 108133660 Welcome to join, the forwarding please indicate the source to retain the author information, thanks.

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