Tao Jianhui: Those pits for smart hardware startups

[March 10, Hardware re-invention (public number: Newhard) first line salon-founder sharing will be successfully held, close to the hundreds of friends, intelligent hardware enthusiasts and hardware and the invention of long-term readers to join the exchange. The four guests have frankly shared their mental history and experience in the intelligent hardware business, and also have a forward-looking trend analysis, which is worth learning. ]

Happy mummy Fetal language instrument founder Tao Jianhui mainly describes why he chose the fetal right this market segment into the intelligent hardware business experience, as well as some experience in the process of hardware entrepreneurship. Tao Jianhui from 2012 7 ~ August to consider joining the hardware business, 2013 1 about officially start Happy mummy fetal instrument this product.

I will be the total of Tao to share the following 6 aspects, Tao is always pioneering veterans, talked about a lot of different aspects, such as brand and research and development, a larger span.

Selected target

Tao Jianhui said that at first, many people wondered why he wanted to be a pregnant woman. He joked that the university at Central University in the astrophysical background, but also a certain scientific minded people, especially against the bandwagon. At the end of 2012, when I decided to make smart hardware, I had already looked at the bracelet and watch, and there was something else to do.

Once wanted to test formaldehyde, air PM2.5 products, but also want to test the skin dry humidity, and even the test of alcohol. It turns out that these seem to have problems, pregnant women this group should be the best to make money, and accept new things easier, more sun, love to share. So that this group of money should go to earn a look, and finally found that there is a fetal heart monitor, I was at the time to see, it is easy to the traditional fetal heart monitor, transformed into an intelligent equipment, and then selected this goal.

Define Product

The traditional fetal right has an ultrasonic probe that is easy to do. But after the intelligent, can not call fetal right, need a completely different name, so took a name is the fetal language instrument, conveying a message, pregnancy is happy and happy.

Traditional fetal favorite single-chip processing capacity is extremely limited, and smart phone is very powerful, can do a lot of analysis, such as you buy Taobao on a fetal heart monitor does not have a record of the function. It's important to have a mobile phone that can be easily recorded and shared, so start digging this feature.

Look beautiful

I think women's products must be beautiful, must be at a glance is to be willing to pay to buy immediately. So I think I do this product must be industrial design beautiful. We make a beautiful package, I mainly want to let girls see, like it.

This is my experience of making products, must cross the boundary. The mobile internet industry has a special emphasis on experience, but the medical industry is not thinking about it, and that's our advantage.

Block plagiarism

How to stop plagiarism? I think that hardware and software are totally two different things. I think the first product to do well, we must achieve the ultimate, to focus on, the user experience good.

Another point is to strengthen the brand. If you do not have a brand, it is too easy to be copied, smart hardware brands are particularly important. Brand must be through your product experience, to build the brand. If you do not cling to the brand, like some companies in Shenzhen, will soon fall into the price war, their own play to death.

The difference between soft and hard business

I want to share another point of view, the difference between hardware and software entrepreneurship. China's IT companies have always liked to copy the United States, but I don't think the hardware definition is true. The competition for hardware is global, not a localized competition. The monopoly is stronger, but the region is not so much.

Including myself, I'm going to do the fetal heart monitor, I want to get to the world, we will be in the global sales this year, we are processing a variety of qualifications, I must enter the United States market, I must enter the European market, this time must enter, this is smart hardware and Internet services a very big difference. So why did I go back to the hardware.

Entrepreneurial difficulties

I personally go to college when the hardware, instruments are still, engage in AD conversion, air electronic control, etc., after graduation has not touched the hardware, but this foundation for me to do the hardware business is very helpful.

If your team does not really have a few hardware people, I suggest that do not do, to the Internet company is really very difficult. Where is the hardware difficulty? I think it is not difficult to make a prototype, because now the modular is very powerful, hardware design becomes more and more simple, a few chips a spell on the OK.

But quality control is particularly difficult, because you have no experience you do not know this component procurement, you do not know this ti chip and a Shenzhen company's chip differences in the end where? People who have not done real consumer electronics, you have to pay a little tuition, otherwise you really don't do this thing, really not easy.

Second you to the components, all kinds of molds such things to understand, but also to pay tuition, unless you have relevant people. I'm lucky, I have two high school classmates who are doing this, but we still spend a lot of time.

The third big problem cycle is too long, the beginning of the product feel a problem, change the PCB board, the result you spend one months. The cycle is too long, I suggest everyone be careful. Be sure to make hardware in the team and really manage the production of people. I am my share.