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When we talk about site optimization may also have a small number of people to optimize SEO as a home page or to optimize a few key words, in the operation of SEO will be through a number of means to make efforts in the home page to do a keyword density, indeed generally speaking, the homepage of the site relatively high weight, We also call it the weight page. Through the high weight of the page to achieve our site rankings.

We cannot say that such an operation is wrong, but at least in a way this operation is relatively limited. For a website he can't be just a single page, some even thousands of pages. Even if the enterprise station we will not forget from time to time to enrich the content of the site, do a little bit more, we also want to use the content page to operate several long tail keywords, through enriching the content of the site at the same time to bring certain traffic to the site.

Through the recent two days of Baidu search engine algorithm changes, this adjustment is mainly the adjustment of the bidding system to affect the natural ranking. From the current adjustment results to see the large site Baidu's weight of the page has a relatively large increase, and the site content of the original and the quality of the chain has a greater emphasis.

This adjustment to a certain extent tells us: in the operation of Web site optimization, we must not forget the other page weight balance, so that we improve the quality of the whole station.

We have a more classic example: the whole site metaphor to do an orchard, home page and the section as an orchard of some 10 fruit trees. Especially in the operation of many large and medium-sized websites, they will be very concerned about the growth of the ten-Jurassic fruit trees, they will be special care of these fruit trees. Maybe in some way, the key of our columns and the target keywords of the home page have a good ranking. But from the overall view of the site, on the one hand, the flow is not what we want or want to upgrade the flow is very difficult. On the other hand, although we have made updates and adjustments to other pages, it seems that there may be more to do to pave the 10 pages.

There will be a situation like this, for example, when choosing keywords and so on really do go up, but there is the problem of conversion rate, and special attention to this is often these words will have a certain index, and there will be a certain competitor, want to hold these words still have to spend great effort. Just like the two-day algorithm an adjustment may result in almost no traffic to the site, because the subjects are not ranked.

So let's move on to a different idea: at the same time as we spend almost all our energy, we distribute each of our strengths evenly to every page of our site. Like every tree in the orchard, we will take care of it, and the total output of the fruit when it is truly ripe may be several times higher than the original operation. So is our website, at least it's a conservative and easy operation.

Let's take a look at the markets around the black chain, and as far as I can see, the link market is already considering starting from the inside page of the site. So that means that in the home page if our site is linked to the link, we through the network of some outside the chain of inquiry tools are easy to find. And it's also fatal for those who sell links because his links are unstable. At least we can see that the black chain market has been interested in the pages of the site.

We must not forget that our site's internal page does not have the weight, not only for a keyword and live, in fact, do content to do long tail is the site to survive the hard truth

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