Tao: Ningbo search engine Marketing Conference SEO Summary

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November 20 win the era of the search engine Marketing conference officially to Ningbo, for such a large lecture for the industry's personal feeling is necessary to attend. We don't say what you can learn in this short day. I think a lot of people are still directed at such lectures to open up their own contacts, and as a communication, online and offline that is very different, you may want me to be a novice, those lectures lecturer or the local experts to me? Here I can tell you specifically, That's your one-sided consideration. How do you know they won't talk to you?

Okay, let's get down to business and talk about how I feel about this conference. Before this I want to say to everyone is: a lot of lectures you should not be too naïve to want to learn a lot of knowledge here, the chance is very small, the friends who have participated should know, may be more ads. Indeed, there are some people often see the so-called ad, in another perspective this is understandable.

I have been to the afternoon, and I have a purposeful to attend. White point this time I really is in order to listen to the SEO aspect, the time is also be punctual I listened to the punishment day Teacher's lecture, below I will his some sharing things simple to do the summary.

We do site optimization strategy is actually the structure of optimization, content optimization, external link strategy, but also said a little how to determine their own goals according to their own strategy and outsourcing or the specific analysis of the team.

Structure optimization strategy: In fact, for our site itself, he is composed of thousands of internal links, which I believe we can also understand. Effective and reasonable to do the internal link and the construction of the structure of our site is indeed the target keyword ranking is very important. But here we often overlook the point: for all the links are non-discriminatory, not a focus, this is also our operation in the process of SEO a misunderstanding.

In general, the link strength of our site can be divided into: Home-> brand page-> list page-> label page-> product page-> Comment page. This arrangement is also according to our weight allocation to row, weight distribution is bound to have a focus.

Special reminder is: We do product page, many people will take into account the product page of a keyword as the focus to recommend, that is to do this product page keyword ranking, this idea is good. But the actual operation process, can achieve this effect of the page is very few. We can completely change the idea to consider this product page, in fact, the product page is just our operation of the whole station SEO shop aids. Product page Its role is to the home page, column pages to provide a link within the site so that these pages get a better weight.

Website Content optimization Strategy: The first thing to say is to be able to adapt to the constant changes in search engines, and maintain our site's keyword rankings. In fact, do a good job, high-quality content is our first choice. Penalty Day emphasizes: Create 100,000 quality content effect better than on 1000 content of fine operation.

External link strategy: Speaking of this, we have a lot of friends in the operation of the SEO process will think so, SEO is actually doing outside the chain, here I may be clear to tell you this idea is absolutely unscientific, unfounded. In today's lecture there is also an SEO master qu Cheng (netconcepts China CEO) He also mentioned this when he finally analyzed the website. Let's take a look at some of the common categories and ratios that we do outside links.

Data analysis Table We can see: In fact, as a purchase link for his investment cost is the largest, in the SEO industry has a sentence is so described to buy links, buy links like drugs, you once contacted to withdraw are difficult. Actually want to do some quality external link market cooperation and blog link is our first choice.

External chain Operation Tips

First, link building must be long-term stable, must not engage in surprise

Second, link keywords and landing page should be broad, must not be too concentrated

Third, the purpose of the link to be clear, we are to do the ranking? Do included or Wom?

Iv. focus on the work, focus on the link team and system management

How to do effective SEO strategy according to the resources: in fact, for us to meet the SEO list of friends, or we do for the SEO commissioner for their own company services, we must reasonably use their resources to make effective adjustments.

Technically we must strengthen the internal links, web site pseudo static, batch-generated Web pages, XML, product search, User content creation platform.

From the content, we must frequently on-line original content, strengthens collects, strengthens the long tail word coverage, strengthens collects.

From the external resources we have to attract more high-quality external links to the various columns, continuous soft text link.

Finally, the outsourcing or independent construction team: This is also a number of small and medium-sized network companies or enterprises may encounter a situation. For the advantages and disadvantages of both of them I do not explain, I believe you can understand, here in particular, to remind and explain that:

Apply to Outsourcing: Exploratory projects, uncertain project companies there is no need to spend too much time on this piece of mind; The site is not the core business, in fact, many companies on the network view or the severity of the network may be just a small part of your company, there is no need to spend great minds to build SEO team; time is urgent, This is also a special case, in the time we do not allow the operation of the case to choose outsourcing is not a choice.

For a self-built team: a long-term project, you may be a network company or the network must be attached to the enterprise that is worth the effort to build a team of their own, there are suitable candidates, have their own talent or to say possible to develop the people; or the confidentiality and other aspects of consideration is more suitable for their own construction team.

For this search engine marketing conference, of course, the content is certainly more than I write out to a lot of wonderful. Here I just want to make one point: pay more attention to offline communication, help you grow.

Article excerpt from: Www.nb-seoer.com Tao's Blog