Tao: Several key points to be noted in the diagnostic site

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Never understand the website optimization, I found a situation is: in fact, we are learning the process of SEO, but also in the development of a professional degree. In other words, as a seoer, we should have a pair of different "eyes" as ordinary users, in their eyes feel the deepest should be the color collocation and the content of the site.

Open a Web site from the perspective of F-type browsing, they will first pay attention to the head color and content of our site, followed by users will quickly find what they want. To remember that the middle of the time is very short, in order to reduce the bounce rate, in order to purify our website, let users fall in love with our site, so as to increase PV, to obtain more exposure.

I have also met some friends to do a good job of the site, but also spent a lot of thought to optimize a word. Ranking is up, but there is not much traffic, and the user's viscosity that is quite bad; and then a keyword is wrong to choose the situation also has, too hot competition is very large, failed to do up. In fact, every time I give advice to friends site, also have encountered these problems today I put a few key points to do a summary:

Site positioning

The location of the website will directly affect the promotion and operation of the website throughout the later period. Here I suggest you take your familiar content to do, do refinement. For example, I can also understand the SEO point, there are words to say. Then I certainly will not consider the Ningbo SEO this blog localization to the network operation above. Not that the choice of large range is not good, but said that the scope of the other people have been doing, can be a regional word well there is a way out.

I remember Ma Yun said a word "if an idea is 90% of people approved, then you can throw it into the dustbin" we have a good understanding of this sentence. In fact, there is a certain degree of truth at least in the site positioning uplink. Why we will not go to the big information station, that is because there is already a leader Sina. Why don't we choose one of Sina's channels as the main content? The probability of success will be higher.

Understanding Competitors

Do SEO friends know how we let their own website keywords row up. is to put the first 10 positions in the top down, then we will be the opportunity to appear on the front page. Therefore, the choice of words on their own website must also understand clearly, the difficulty of the word and its own ability to start, do not do some unnecessary competition.

Columns and Content

Column and content settings are actually to combine the above positioning to say, your site's user group is what? Their age and level of knowledge are all things that you have to consider. For example, when setting the title of the column, you are to do SEO station, the user group must be the main webmaster, then the column appears some professional noun so also calculate reasonable such as: Use SEO instead of website optimization.

In the column we have to do the refinement and order of the settings. Some do not have the necessary columns do not open the column, we all know from the navigation, he is a significant weight. Each additional link reduces the weight of other columns, and is very unreasonable in terms of user experience, too complex to be confusing.

Content in the site to do rich at the same time I add a few: The regular update is a respect for the user, but also to ensure the quality of each article; There is a situation, most SEO in the operation of content pages, too focused on optimization and long tail word ranking. In less than 200 words in the article may appear more than 4 links, or to a keyword bold and other unreasonable operation. We must remember that the user unfriendly operation, want to get a better ranking in the search engine is quite difficult.

User Experience (UE)

In fact, the user experience is a big problem. In particular, we know some SEO friends, knows how to search engine good, but also know the importance of user experience. I have recently analyzed a Chinese porcelain dental network There are references to the user experience in this area. In fact, the situation in this station is also most of the site often make a problem, the site's Customer service window set the special annoying. Some are five seconds to automatically pop up once, you want to shut down, and some is as long as you visit every page of the site he will install this thing. You're not forcing your client to go?

Unreasonable settings for accessibility tools. This includes to the website to get a window or something, of course, you want to do the garbage station primer IP just to make some money then you can do that. Setting dates and weather forecasts for a website is not a good way to set this up. Everyone must understand: the users who come to your site really just to see the time and date and weather forecast? Why don't they watch their own watches with a dedicated weather forecast site? So don't add unnecessary burdens to the site. There are some, such as: To add a background music to the site I do not say more, for the site itself, more for the sake of users.

Website optimization

The main point of Web site optimization is not optimized for optimization. With such a thought after your operation will appear a lot of problems, you may want to get the rankings as soon as possible, you will consider the collection or for the original, but forget the readability of the article; You may consider piling up some keywords to increase the site's density of keywords; Even you will consider the whole chain of the link to get the entire friendship links is very bad.

Executive power

Performance on the site you can look at the site's daily update, this is the most direct. Want to have a good development site you have to understand the implementation of the first; we all know, do website optimization, you want to eat into a fat night that is quite difficult, even if you put the word up will also fall quickly. The only way to win is those who stick to the outside of the chain every day a normal growth and content updates, and constantly from the user experience point of view to edit the site. The rankings are theirs because they know how to do it and how to do it.

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