Tao Youdao Hi-Easy mobile internet effect Marketing Star

From the "2012 easy to view the fifth session of the Mobile Internet Exposition," the official organizing committee of the latest news, by way of the case submitted by Youdao "Way of the app Development Program (i)", in more than 240 cases to stand out, successfully breakthrough, access to " 2012 easy to view Enfonetaward mobile Internet effect marketing star.

The highly recognized award in this industry is the way to the road, both on the way the mobile internet marketing effect affirmation, but also hinted that app development application or will become a new trend in the future of the outbreak point for the enterprise mobile internet marketing War brings new opportunities.

As the wind vane of China Mobile Internet industry, the fifth annual mobile internet exposition of 2012 will be opened in Beijing in November. The Expo is hailed as a grand event in China Mobile's Internet field and its influence is recognized by industry. The 2012-Year mobile Internet Expo, organized and organized by the company, will not only comb the entire mobile internet industry, but also make a forward-looking outlook for the future of the mobile Internet, and will award and award the best leaders in the mobile internet industry. To recognize and promote those in the mobile Internet field of innovation and breakthroughs in enterprises, for this reason, after fierce competition, the organizing committee unanimously recognized the "2012 Enfonetaward mobile internet effect of marketing Star" to the way to recognize "China's largest mobile internet integration solution Provider" In the field of app development and app promotion, the real effect brought to the enterprise.

Tao Youdao This recommended participation in the case is "Road Youdao app Development Program (I point)". Tao Youdao I-point program is the company's meticulous research and development of the annual masterpiece, is currently divided into three versions: I point shift business version, I point restaurant version and I point brand Enterprise version, these three versions for the current business in the hottest three big demand. Tao Youdao i-point scheme after the introduction by the customer recognition and favor, up to now, the product Program services to customers not only include a well-known traditional brands, as well as emerging development-oriented enterprises. After the Tao Youdao i-point program tailored Enterprise mobile phone app not only won a good reputation for the brand, but also brought direct performance improvement.

Through the use of "road Youdao I Point" business tracking and evaluation learned that, generally in half a year, the number of users of the app platform has broken through 2000 of people, through single and holiday promotions, to attract 3% to 15% users to participate, enabling app users 1% to 7% of people buy online products every month, It is estimated that the business brings more than million per month earnings increase. It is these actual marketing effect by the business affirmation, become the way to get "2012 Easy View Enfonetaward mobile Internet effect Marketing Star" The reason for the award.

According to a survey by Roberthalftechnology in February 2012 of 100 employees and more companies in the United States, 27% said they already had corporate clients, and 22% said they would release enterprise clients within 12 months, Mobile Internet is expected to enter the peak of enterprise application in 2013 after experiencing the explosion of basic application and tool application. In the next 3-5 years, the domestic mobile internet will be a significant development, enterprise app will become the Enterprise brand display and promotion of the two "standard". At that time, any enterprise will be the app as a channel for enterprise expansion, enterprises into a new era of integration with mobile Internet.

In the rapid development of mobile Internet, Tao Youdao app development Program (I point) was affirmed, but also for China's future mobile Internet development trend of another "hint", can be predicted, as the number of mobile internet groups continue to increase, the future more and more traditional brands will join the mobile internet, For enterprise development and product promotion to find new business channels and new profit direction.

The latest statistics show that domestic mobile internet users have nearly 400 million, according to the quarterly calculation, the relevant market growth rate of more than 100%. Coincidentally, the party's 18-year period, the CCTV financial channel "economic half-hour" column focused on the new power of economic growth (310328, fund bar), the rise of mobile interconnection industry as the catalyst for China's economic upgrading and transformation. At the same time, the United States and Europe and other international agencies have also given high priority to the mobile Internet. As one international researcher said: "The mobile internet is changing the world," Tao Youdao App development program is also trying to bring more businesses and businesses to change, so that these enterprises in the future mobile internet era to seize the brand opportunity to win the new Take-off enterprises.