Tao Youdao Mobile Business School: Explore enterprise app marketing Blue Sea

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The latest statistics from the mobile Internet app market show that from 2010 to 2013, app downloads are growing at 200%, with app downloads expected to rise to 182.7 billion by 2015, and the era of mobile internet marketing coming round.

How to make apps popular, so that more small and medium-sized enterprises have their own app, so that they also have a direct customer service clients? Become the focus of small and medium-sized enterprises and even the whole society. In this big situation, Tao Youdao mobile Business School experts gathered in the 2013 "Universiade" hosted the city of Shenyang on July 4, 2013, with many partners to interpret the large data of mobile internet, analysis and forecast the future trend of mobile Internet, and to participate in the small and medium-sized enterprises to provide mobile Internet marketing new methods and skills, Focus on how small and medium-sized enterprises to win the mobile internet Marketing "war" launched, highlighting the practical operation and application guidance, to help enterprises easy business.

In fact, with the popularity of mobile internet, the popularity of mobile devices such as smartphones and ipads, people are becoming accustomed to using app clients to surf the internet, and the Internet life is moving from pc to mobile. This also attracts more and more companies to use app as one of the main battlefield of sales. The data show that the mobile phone operators brought by the app far more traffic than the traditional internet (PC-side) traffic, through the app to profit is also the direction of business development.

From the marketing cost of the road to consider, app marketing model, the cost of television, newspapers and even the network is much lower, as long as the development of a suitable for the brand's application can be, the effect of this marketing model is television, newspapers and networks can not be replaced, app as a new medium will become a brand marketing battleground.

Deputy Secretary-General of China Academy of Social Sciences Information Research Center Qiping, chief editor of the Internet Weekly, has bluntly pointed out: "Mobile internet is a" big fish ", its size can reach 10.7 trillion U.S. dollars," If you want to calculate according to GDP, Zhejiang can buy 30 times, the city such as Dalian to buy 300. " ”

Tao Youdao CEO Zhou Jianchu that: "Application of the Enterprise app has been widely concerned, not only the daily increase in traffic, more importantly, because mobile phone mobile terminals convenient, for enterprises to accumulate more users, there are some user experience good app makes the user's loyalty, active degree has been greatly improved, Thus the enterprise's income generation and future development played a key role. ”

Over the past 3 years, China's mobile internet users have shown a rapid growth trend, the monthly growth rate of more than 18%, the number of users from April 2010 to 433 million households rose to April 2013 808 million households. Compared with the traditional internet (PC side), there have been new changes: 1, mobile users pay habits better than pc;2, mobile users need more entertainment to live; 3, online payment ability and habits are being developed. Industry insiders believe that this situation is more conducive to SME access to market opportunities.

In the micro-blog, micro-mail and app of the three mobile internet marketing tools increasingly mature background, how the small and medium-sized enterprises in the mobile internet era to seek breakthroughs, to win the favor of the emerging potential users, the road Youdao Enterprise App Marketing Discussion Summit Forum will provide a new reference.

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