Tao123 "Send Car" to create the unique marketing idea of website navigation station

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

According to a lot of stationmaster in stationmaster Forum of explode material, Taobao's website navigation www.Tao123.com recently carried out a theme for "Let Panda fly" big draw activity. Some netizens proposed, its activity form and last year's common people net and so on website's lottery activity has similar. After I compare that, although the form is identical, but its detail originality is brilliant.

1, the Activity page

See, the Tao123 activity page, after its careful design, and the common People web site for most of the page form.

2, Q&a

Tao123 new Q&a plate, and user interaction frequently, timely processing of user questions. The lottery is more open and transparent.

3. Lottery form:

The Tao123 lottery form is a turntable, similar to a slot machine, and can draw in real time. The list of winners is also announced in real time. Tencent has also had a lottery form like a slot machine, but the display effect is no better than the Tao123 "slot machine".

4. Prizes

Prizes to force, in addition to the ipad, there are Alipay cash red envelopes, Amoy dolls, and other small gifts, and a large number.

The activity page has the invitation friend number ranking and the inquiry, according to the activity introduction, the activity invites the best friend number of users, can obtain Tao123 the biggest prize of this activity, Panda car.

5. Weibo marketing

The final page is Sina Weibo real-time hair, will be the entire micro-blog plate into the activity page, but also to enhance the activities of the latest means of interaction.

6, the Activity effect

The author in contact with Tao123 an internal staff learned that the event to participate in users close to 50W, the activity of the browse volume of nearly 300W. More than 410,000 users, the issue of tao123 card number is close to million. In Yahoo, Taobao home, Word-of-mouth Network, Taobao Alliance, Amoy Flower Nets, Taobao University, Taobao forum, Amoy Bar, Taobao gangs and other brothers sites have a very large promotion and exposure.

The most impressive is the rising trend of Alexa

Through interactive activities to increase the amount of attention, user volume and expand the impact, has become more and more not only group buying and web site navigation, the use of marketing tools. How to increase loyal users, and how to let users quickly reach the demand to leave the site, is always the focus of all types of Web sites.