Taobao Alliance: This year, third-party developers will be divided into the amount of 500 million yuan

April 16 morning news, from a Amoy network http://www.aliyun.com/zixun/aggregation/10309.html "> Taobao Alliance data is expected to: 2012 by third-party developers for the Taobao Alliance business-driven Deal is expected to reach more than 10 billion, while the amount of third-party developers to share or will reach 500 million.

According to the head of Taobao Alliance Quyang revealed that in the first quarter of 2012, Taobao Union platform Taobao guest sites and application development greatly speed up the total has more than 100,000. Last year, the number of contributions contributed by various third party developers exceeded 3.1 billion. The turnover in the first three months of this year was already close to this figure. "This shows that the development momentum of third-party developers this year, rapid, or 4-5 times last year."

Mushroom Street is the most typical representative among third-party developers of Taobao Union. The Pinterest website, currently the fastest growing in the country, is one of the most dazzling "orange collar" on the Taobao Alliance platform. "We found that more and more consumers like to visit this new shopping guide platform this year. During the one and a half months from February 14 to March 31, our registered users increased by 3.5 million, accounting for the current number of mushrooms One-third of the total total number of users in the street. "It is understood that the current ISV developers, Mushroom Street daily taobao guest revenue has more than 100,000 yuan.

Qu Yang said that this year Taobao Alliance platform to join more businesses for third-party developers to provide more opportunities. "Remove Taobao, Lynx and other Ali Department of their own business, because a Amoy network relationship, more and more like Kuba, where off, Shop No. 1, such an external B2C businesses also began to attach importance to Taobao Alliance recommended, high-quality B2C The addition of merchants also gives third-party developers an opportunity to increase their revenue. "

At the same time, Amoy Network's newly developed shopping guide community "Amoy Discovery" also began to extend the external developers olive branch, a Amoy product manager said no wind said, "We welcome to Mushroom Street, beautiful that such a high-quality partners stationed Our platform, and if conditions allow, we are even willing to let them build one or more channels on our own platform, and we will be happy to provide them with more financial and policy support. "

Taobao guest third-party open platform for developers to provide profitable mode -CPS, with Taobao, Taobao and domestic B2C merchants massive merchandise, high-quality store data, Taobao Alliance intends to open through deep, using a variety of core data interface, data conversion interface, Share more resources with developers.

"In 2012, we will add multiple API interfaces such as" Affiliate Marketing "," Discount Products "and" Boutique Library "to provide more games to the ISV, such as the" Boutique Library "interface. The ISV will enter the query conditions and the system will Through a series of algorithms automatically push out the relevant products. "Responsible for the cooperation of third-party developers, said Feng Luo," based on our interface, third-party ISV to more timely analysis of user needs and create various models of Taobao guest sites and applications , Get huge returns Taobao guest third-party open platform aims to create the most profitable open platform.

At the same time, the Taobao Alliance also intends to provide more support and encouragement to third-party developers who perform well on the development platform. For example, the Taobao guest website & application for the innovative mode will provide a full incubation plan, excellent websites & applications, and may also obtain from Taobao Union funding support.