Taobao start love crowdfunding platform

In investing 20 million yuan of its own funds for relief victims of the typhoon in Hainan, Hainan, Guangxi, three provinces, Alibaba Group also launched Taobao platform forces, the night before the 22nd to build love crowdfunding platform, With the power and speed of the Internet, the joint media and nonprofit organizations launched China's first socialized Internet love crowdfunding - "Welcome to the South" Taobao Hainan Relief.

Taobao commitment to the whole community, users spend a dollar to buy supplies, Taobao subsidies on the same proportion of 1 yuan. In order to effectively, accurately and reliably find the needs of the affected areas, we have completed the material supply and effectively delivered them to the victims. Taobao crowdfunding platform together Taobao Hainan Pavilion to understand the needs of affected areas, while network operators around the organization to provide items, and then through the rookie network co-transport, through the End of the World community and Hainan Cheng Mei Fund volunteers responsible for the distribution of supplies, and the use of Xinhua News Agency reporters throughout the supervision.

"Almighty Taobao" shows great power. In just 19 hours, more than 1.5 million users visited the page. Nearly 200,000 Taobao members participated in crowdfunding donations. After less than 8 pm, 100,000 bottles of mineral water, 100,000 bowl of instant noodles and 100,000 boxes of cookies Funding is completed. One of the fastest completion of the mineral water raised, peak 200 bottles per minute raised.

On the evening of the 22nd, the rookie network jointly issued the first batch of materials - 100,000 bottles of mineral water - and is expected to reach the disaster-stricken area on the 23rd. Today, three other vehicles have also been issued and will arrive at the hardest hit by Wenchang in Hainan Province. Volunteers from Tianya Community and Hainan Cheng Mei Charitable Foundation will be distributed to the affected compatriots in the area.

Through the performance of this love crowdfunding platform, we can see that the advantage of network public welfare lies in that crowdfunding mode brings together donated love points, skips the intermediate links and directly purchases the supplies most needed by the affected areas to the victims. Users donate a dollar to buy materials, after the completion of the mobilization to a certain scale, unified delivery, to facilitate the transfer of logistics and dispatch, which achieved the dot com and scale effect of the Internet a win-win situation.

In this crowdfunding process, network operators have played a huge role. A Taobao E-commerce company in Shenzhen heard that after Taobao's crowdfunding helped Hainan, it responded quickly and delivered at a cost price, realizing the most recent, fastest and best shipping conditions.

After the express delivery on the 22nd was completed, Taobao learned about the latest needs of the disaster-stricken areas and once again added additional items to the crowdfunding platform. In response to the shortage of sanitary napkins, the second wave of loving crowdfunding campaign was launched. Gaosi business channel operators in Taobao decided to ship the warehouse directly to the Haikou, the cost of delivery, adequate volume. In addition to sanitary napkins, Taobao crowdfunding will continue to raise 50,000 water bottles and 10,000 tents on the 23rd to minimize the suffering of local victims.

In this Hainan relief network jointly operated by Taobao, e-commerce groups have demonstrated the positive energy of the Internet with quick response and accurate demand for understanding and cost-reduction.