Tap consumer search needs based on "focus" and "prominence"

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A friend to find the author, hoping to communicate how to tap the consumer's search habits. However, the author is not what SEO Daniel, even if the optimization work, but also only from a variety of data analysis to start to study what consumers like to search for content, so there is no good experience can give inspiration.

However, the author is not only engaged in the search engine optimization work, but at the same time is also a habit of using search engines to help deal with a variety of day-to-day affairs of users, and therefore has a wealth of use experience, so when their own SEO work, you can according to their daily habits to the ground to simulate the consumer's search possibilities, The probability of success is correspondingly elevated. Then the author from the following several aspects to explore what consumers usually like to search content.

First, the focus, so that the search content at a glance

Why do people use search engines? The root cause is that everyone has the knowledge and experience can not meet the actual needs of daily life, at this moment, the search engine has become a good channel of information dissemination.

For example, when people want to know what a O2O is, you can choose to simply understand the general content of this professional noun-online and offline combination of E-commerce, through the Internet to attract traffic, these flows into effective consumer groups, and then use the closed-loop mode to make these consumers become old customers ... However, such a simple memory is not satisfied with the O2O business model of the thirst for knowledge, so they will do everything possible through the search engine to collect a large number of O2O business models related to the article, and then one by one research and analysis.

So in the collection of articles, how will the searcher choose? It is necessary to pay more attention to the title and description, which is why the SEO, we must focus on dealing with TDK (title, Description, Keyword) the root causes. After all, when people search for relevant information, if they can see their most important points in the title and the description, then the chances of the data being clicked and collected will be greatly increased.

Therefore, when dealing with TDK, we must follow the prominent focus, so that the purpose of the search content at a glance, as far as possible the most essential part of the article is focused on the title and description. Through the search engine word segmentation technology, as long as the title is handled well, then can form a variety of long tail keywords, such a long tail word brings the flow is very considerable. As the author has previously optimized an article, the title is "2013 KTV duet song list of Love Songs list", through the Baidu search engine word segmentation technology, this article is divided into "Love Song duet List", "Love Song Duet List 2013", "Ktv Love song Duet List", "Male and female duet songs", " 2013 Duet songs, such as the long tail words, daily through these long tail words brought by the flow of stability in more than 50IP, for the overall weight of the site has brought some help.

Second, the outstanding contact method, lets the consumer initiative door

When we do corporate websites, we usually want to make contact with the company in a conspicuous way to highlight the search engine. Then the title and description of the application will be very important, in the author's actual combat process, found that many consumers will be more reliable some of the more traditional means of communication, such as telephone.

The author has tried a small experiment, that is, the telephone and micro-signal the two methods of communication optimization, and then compare the popularity of both, to see how many people choose the phone in a day, and how many people choose micro-letter. After a period of comparison found that many friends still like to use the telephone for Business contact and consultation. Or because the phone's confidentiality is better than the micro-letter or because of other reasons, many people in the telephone and micro-letter two election, more will choose the former.

Therefore, we should be in the SEO optimization, consider how the consumer more like the contact method highlighted. In fact, we can use some ready-made symbols to solve the problem, for example, when we want to set a phone as the main contact, you can set "Xx-xxxxxxx" in the title of the way to optimize, according to the author analyzed the data found that when the "" "" "after the symbol, The number of phone calls compared to the previous use of the "xx-xxxxxx" display, the effect has been significantly improved. So we can play our creative role, so that the company's contact methods can be a most popular way to show the customer.

Third, fast and not fancy, so that consumers feel the thunder-like browsing speed

As even Baidu has launched the speed of search, then how can we these small sites to violate this consumer's most concern?

I have seen a lot of company websites, Fancy and not really, despite the appearance of beautiful, but there is no content after clicking, that is, loading a lot of things do not know what the so-called cost of the site's opening time. Although we have already entered the broadband and 3G era, but a lot of people still use the bandwidth of the poor mobile traffic to browse, if too many pictures or flash and a variety of javascript effects, then the mobile phone traffic will inevitably bring extremely fast loss, for such a site, Consumers tend to dislike it.

Perhaps as a Web site will think that a beautiful appearance is important, but even if the beautiful things, if the inside empty, then it is only silver-like wax gun head-good-looking and useless. The purpose of consumer search is to find relevant information, rather than a lot of advertising the nature of the fancy recommendations. When we worked hard through the browser to search a large number of results page out, and then opened, but found that leisurely web page unexpectedly not much useful content, the frustration of that kind of helplessness must be filled with heart. As long as we know how to look at things in terms of the search side, many problems will be solved.

So, when we want our website to be liked by consumers, let them constantly in-depth browsing at all levels of pages, so that the overall rate of the site is not too high, so that the product content to be displayed opportunities, as long as we can speed up the opening of the site, and to remove some insignificant things, so that consumers feel like the thunder-like browsing speed, The ability to quickly find the relevant content you want to find, nature can let them gradually accept our website.

Iv. Summary

I think the focus of SEO is not technology, but a Web site planning ideas, although we can learn a lot about the site optimization technology, but if we want to improve the site, in addition to the application of these technologies, more importantly, there is a customer first marketing ideas. As a corporate web site, although and the traditional information stations and traffic stations are facing the customer groups are not consistent, but we can still use similar SEO methods to further improve the site traffic, when the site has a solid flow, the content of the site must be included to bring great help.

I am very much in favor of the company's website into traffic stations, because only when the weight of the site to upgrade to a certain level, can let the long tail of the site to get a better search engine rankings, and then to get more accurate flow. Therefore, the author is quite opposed to spend too much time to get outside the chain, in the author's opinion, hair outside the chain just for other sites to provide UGC (User generated Content) just, and spend time to help others enhance the weight of the site, not as good as the real do themselves, Actively update the site and even efforts to explore the UGC in the station (such as product quiz platform), so that consumers for the site to bring a variety of questions and advice, and then let the site to provide consumers with a variety of solutions.

After all, when a site has more and more search for the content of the people concerned, the popularity of the site will rise, even if the company's website, in fact, can be optimized as a information flow station. We can choose to continue to play the keyword ranking war, can also choose a new way to dig more consumers care about the long tail words, with questions brought out the answer, form one another can highlight the key content of the page to meet the rich and diverse needs of consumers--how to do site SEO, only in the different choices of everyone.

The author of this article Dengjianfeng, reproduced please indicate the source, thank you for your support!