Targeting network voice strike to open real voice precision marketing

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Recently, positioning in the professional database precision marketing of the target network launched a live voice advertising business, that is, voice strike. It is reported that voice strike is a record of human voice ads can be recorded in the country more than 500 million mobile users, 370 million fixed-line users to play regularly
, according to the user to listen to the time to charge a form of advertising.

It is understood that the use of targeting network of its target database platform, advertisers according to their own needs, according to the user's unit name, business turnover, personnel size, enterprise nature, industry categories, business scope, individual user interests, positions, income and other multidimensional degree from near thousands enterprise data, 7000多万个 people to beat the user in the library, the selection of the target audience belonging to their own, will record a good voice advertising and selected data into the target through the group call system can be accurate batch group call, each can communicate tens of thousands of potential users, the speed is staggering, can meet the majority of business owners Low-cost Rapid call to a large number of potential customers, Digging up sales leads and, when listening to voice ads on the client side, if you are interested in their products or services, simply a button, you can easily contact the customer service personnel for telephone consultation. In charge, according to the actual time of the user to listen to charge, do not accept the money.

With the development of the Internet, market refinement. Today, all kinds of precision marketing, accurate communication in the market, the effect of marketing, according to the effect of billing service models are also more and more of the business owner's ignorance. Along with the launch of the targeting network voice strike, advertising and users of the interactive form of communication is also quietly changed, such as narrow, accurate and competitive advertising and other types of precision marketing services brand in the advertising process is the dissemination of information through the text to achieve, voice hit the launch of the introduction of precision marketing in the field of real voice advertising forms, As advertisers can personally input their own real voice for advertising, cordial real voice ads closer to the user, at the same time, the advent of voice strike, is leading the industry from the text, picture ads to the human voice advertising exploration, began to the audience's hearing accurate transmission, in the billing mode, Also from the click Charge to the user to listen to the time charging mode to explore.

In addition, from the current SMS marketing market in China, at the end of 2006, the national mobile phone text messaging close to 430 billion, compared with the same period last year, an increase of 41%. SMS consumer market is expanding because of the rapid growth of mobile phone users, according to the data predicted that this year the total number of mobile phone users is expected to exceed 520 million households. With the continuous expansion of the SMS consumer market, the competition among the operators has become increasingly fierce, how to market segmentation for different consumer groups, to provide personalized, diversified services into the short message market competition and market maturity of the propeller.

With a kind of voice-like speech and SMS combined with voice text message form-The appearance of voice message, not only broke the SMS market by text message "Unified Jiangshan" situation, but also for fixed network operators to tap the potential of the new point of fixed network. Nearly 50% of respondents have become users of voice text messages, and more than 40% of respondents will become potential users of voice text messages, according to a survey of voice text messages. Although respondents were not very familiar with voicemail messages, most of them were willing to try the novelty of voice-messaging services from the findings. Of course, this also illustrates a problem, that is, the current voice messaging market has not been fully developed, contains huge potential business opportunities.