Targeting the Chinese 500 billion outbound shopping market

Chinese outbound travel Nearly 100 million people a year, overseas luxury consumption of up to 500 billion yuan, in the global duty-free shopping market, the Chinese people spend 27% of them, far more than the second 10%, in the total cost of outbound tourism in China, international transportation accounted for only 25% (in the United States, for example), Most of the money goes to the floor to shop; More importantly, outbound travel as a once-dominated scene, has now become the mainstream of casual. The power to affect visitors ' landing expenses has been stripped out of the hands of travel agents, become the object of contention for startups, such as "Little Red Book", "Go Shopping" and "Global Sweep Guide", as well as the "graceful buy (5 technologists shoppers)" of the Silicon Valley station roadshow in 36 Krypton Open Day today.

For most outbound shoppers, the pain points they face are clear:

1, do not know where to buy and buy what

2, the existing transport programme is not convenient

3. Business service ability can't keep up

In response to these problems, elegant purchase offers its own solution:

First, if you are a traveler, before going abroad, open the graceful shopping mobile end app, choose the brand that you want to buy in the list of top brands, the graceful purchase app will quickly generate your personal purchase list for you.

Second, when you reach the overseas destinations, anytime, whenever you want to go shopping, open the beautiful shop app, you will be able to see a number of the most recent shopping places recommended list. These shopping sites are recommended for real-time changes based on your shopping list and location information.

Third, in order to let you put aside the complex transfer and ask the road process, the graceful purchase and the United States local transportation cooperation provides the limousine service, lets the user want to go to the shopping in any place to be possible immediately to be able to travel easily.

Four, in the business services, based on discount information, platform selection and user reviews, so that the service of outstanding businesses are filtered out (such as service attitude, Shopping Guide language, commodity characteristics, etc.), for Chinese tourists to provide the most intimate overseas shopping services.

And the introduction of the system is completely different is that the elegant purchase to provide real-time shopping information. Because the traveler's actual itinerary is not exactly the same as the planned itinerary, when the traveler comes out of the shopping spree, planning ahead often fails to meet the demand. and elegant shopping services can make overseas travellers like local residents-whenever you want to shop, you know where to go, always want to go, immediately.

There is no doubt that foreign businessmen love Chinese tourists, who can provide their own high-quality customers, who have the opportunity to cooperate with themselves. But in the early days of the product, with limited traffic it was difficult for large businesses to sit down and negotiate with themselves. In the past, many of the companies to do outbound shopping, the final card in the can not spread a large enough shop scene, and can not be "diversion" extended to the "transaction" on the threshold. But these two points are not a big problem for the graceful purchase. For example, the shopping scene, elegant purchase relies on existing resources, has been able to work with the vast majority of outlets in the United States to reach cooperation (through outlets behind the real estate operators). "Deal" on the issue, the real estate operators and merchants have their own system of division, the beautiful purchase of the real estate developers only need to do between the settlement, and without infiltration to the merchant layer, simply said that is similar to the "head" business.

About future profits. Landing in the United States is in fact one of the embodiment of Chinese consumers ' cross-border consumption. China's cross-border consumption is expected to be $16 billion trillion this year and will grow to 160 billion dollars in 4 years. This is a very important market for elegant shopping. By serving Chinese tourists in the United States, elegant Tesco can get information on the round-trip dates, shopping preferences, shopping and itinerary of these visitors. Beautiful Tesco believes this is a perfect entry point into China's cross-border consumer market.

In addition, outbound shopping in fact do not have to like other O2O guide, the beginning of the scene to spread particularly wide. The characteristics of Chinese outbound shopping are "predictable" and "highly concentrated". Predictable means that the platform can capture the user's itinerary and shopping preferences in advance to prepare resources beforehand. "High concentration" is to say, Chinese travel to the United States destinations, routes, shopping venues and consumer goods are highly concentrated, elegant shopping only need to take care of several major City Circle shopping mall, as well as the purchase of the largest number of dozens of luxury brands, can basically let the product reach the "available" degree. These comparative mainstream consumer resources are basically in the hands of a few big real estate developers, the beautiful team relies on the integration of existing networks, it is said to be relatively "painless" to take the start of this pass.

In addition, in the good product, to provide Chinese tourists with a better online shopping experience. Understand and mobilize the complex U.S. retail industry resources, we are involved in commercial real estate, retail operations, brand leasing and operation, discount coupons distribution and other related industries, so that the best use of American play law to provide more suitable for Chinese tourists shopping services.

In terms of teamwork, the graceful founder of Shange is a serial entrepreneur who previously founded his own company and sold it successfully. The team has now settled in the retail business incubator in Dallas, Venturespur, and has accepted the agency's seed investment. In August this year, the beautiful Tesco has and the famous coupon distributor Koupon Media reached a strategic cooperation, the product is expected to be officially launched at the end of this year.