Taxi app online worries: The cab company fear Gong to do its own app

Taxi application industry, has developed more than half a year, the data show that only in Beijing every day more than one taxi transaction by taxi application brought. However, some analysts believe that the use of taxis to touch the interests of the taxi company is inevitable, was blocked "very normal", which once sparked the industry's concern about the traditional giants. But it turns out that no one can monopolize the market, and that online app companies and traditional taxi companies have advantages. But I think the first concession will be the traditional enterprises, do not have mobile genes, and integration advantages, will be left to the taxi application industry greater market. Dispute: Touching the traditional interests both advantages are not obvious recently, a media report, because of the touch of a Beijing taxi group line of interest, the group in the media blocked the Beijing two mainstream taxi app, and asked its taxis are not allowed to use the application. I understand that including gold and silver construction Company and many other taxi companies are operating their own taxi app, some products have been online. Shanghai's four major taxi companies have also launched similar products. It is clear that some of the traditional taxi giants have been eyeing the fat, hoping to use their own offline advantage to share a "piece of cake." "We are not affected at all, nor heard too much about the ban of rumors, the overall business is still in order." "When the reporter for" interest group blocked two of taxi application "in the interview tick-Tock Taxi market director Zhuo ran, this answer, let the author some accidents. Wang, the CEO of the swing car, said, taxi app industry is only in the initial stage, not to touch interest groups. According to the data, Beijing has a daily 200余万次 of taxi-line transactions, in which the share of the taxi app is less than 1%. The author believes that the online taxi industry is really big plate, but any one of them is very difficult to monopolize the market. At the same time, the disadvantages of traditional taxi companies are more obvious, for the following reasons: 1, the taxi company is more dispersed, even if the so-called monopolistic enterprises can not reach a region of the full coverage of taxis, and therefore can not form scale benefits. 2, taxi companies to develop their own call car app, often only for the company's taxis, but the user still has the right to choose. 3, although the taxi company is not afraid of technical advantages (this type of application technology threshold is not high), but if you want to build a mobile Internet team in a traditional industry seems to be a difficult thing. 4, although the taxi driver in the parent company's mandatory installation of the company's own development of the app, but the driver himself also maintained the final choice, the real ability to reduce the "empty rate" of products will be the final choice. So it is not difficult to see, the success of the taxi app is mainly based on two aspects, 1, a good user experience, so that users quickly issued a taxi order. 2, line up and down integration and operation. The former taxi app developers have a considerable advantage, the latter, in essence, the taxi app business and the traditional taxi industry's respective advantages are not obvious. And at this point, the application of the offline promotion will greatly test the taxi app Enterprise's "operation" ability. Cooperation: The line of the online win is the trend of lbs industry although, taxi app enterprise inWith the traditional taxi Company "competition" has a certain line advantage, but still do not have the ability to integrate the online taxi industry. And for the current entire lbs industry, the line up and down the cooperative operation and profitability will be the key to the success of LBS enterprises. Wang, a car rental CEO, said the company is working with a number of car systems, including 96109, such as vehicle-platform providers to cooperate (car platform can realize voice broadcast taxi information, GPS positioning and other functions). and the same similar cooperation and tick-tock taxi, quick taxi and many other mainstream taxi app business. In addition, directly with the taxi company is also a taxi app to take the roundabout strategy. Although in a certain level, the taxi app and the traditional taxi company exist interests dispute, but in essence, the taxi app can still help the cab company to solve "empty rate" problem. Wang said: Including the north, the north and many other taxi companies are also actively and shake contact for in-depth cooperation, this piece to the company and even the industry to bring opportunities. The author thinks, the cooperation with the taxi company will bring more "channel" advantage to the taxi app Enterprise, and this is also the traditional taxi enterprise and the online enterprise bid the bargaining chip. Clearly, the two sides in the clear interests of the premise, has been in the industry has become some kind of compromise. Finally, I think that, although cooperation with the traditional taxi company has been the direction of the taxi app, but the following several issues, still worth the online taxi industry worry. 1, to solve the taxi promotion channels, not equal to promote success, how to truly "end users" online use, is the key to the promotion. 2, now most of the taxi app companies take a more "heavy" offline promotion, Zaguomaitie to promote offline, ignoring the user experience. 3, for the taxi app, offline promotion has two levels, one is a taxi driver, the other is a cab, both promotion can guarantee a high "successful taxi rate", if this data can not remain stable or too low, it will affect the user experience. In short, now online taxi has just arisen, the development of space is huge. It is true that in the initial stage of the industry, the various families have made different mistakes, but generally speaking, it is worth doing a lot of home. And for the entire lbs industry, online taxi industry experience, will be very worthy of reference.