Taxi software has recently attracted much attention

Absrtact: Search engine shows many taxi software taxi software recently attracted much attention, in the Apple App Store and Android GooglePlay platform search taxi, search results are more than 20, including tick-tock taxi, transparent ball taxi, shake and roll recruit car. But taxi software is also

Many taxi software displayed on search engines

Taxi software recently attracted much attention, in the Apple App Store and Android GooglePlay platform search "Taxi", search results are more than 20, including "tick-tick-taxi", "Transparent ball Taxi", "Shake the Car" and so on. However, there are many problems in the taxi software, some products have added a fare increase function, and in fact the taxi industry is not allowed to bargain. Another taxi software is not omnipotent, there are many passengers complain, even if the software installed, in the rainy day still can't hit the car. Most of these software development companies are currently operating at a loss. Because drivers and passengers are free to download and use. Some companies say that when customers reach a certain amount, they will certainly adopt a charging approach, but it is not yet feasible. Taxi software has also been the government's concern, at present, the Beijing Municipal Transportation Department is studying the establishment of a unified mobile phone call platform, for the current part of the software "fare increase call" business will be cleaned up.

Taxi software has yet to be perfected

Taxi software, although a variety of types, but its use is basically the same, passengers need to download free mobile phone installation software, through the software of the satellite positioning system, check the surrounding empty. Click on the "Taxi" button, the passengers will be their own point of departure time and destination issued, will soon be able to receive the driver's reply. The software also builds discussion platforms where drivers and passengers can comment. The poor service drivers and the passengers who are not on the stand will also be penalized for temporary suspension.

Take a taxi for example, the passengers and the driver who hit the car can evaluate each other by clicking a taxi. If a passenger has an appointment and is reported by the driver, the passenger's telephone number will be prohibited for one week, and if the person who has been reported over 3 times will be permanently prohibited from using the software. If the driver fails to do so, the passenger will be informed of the driver's assessment and shall be notified directly to the carrier for handling the complaint.

Although there are some restrictive mechanisms, but users of this type of software still have a lot of dissatisfaction, mainly including "slow response", "more embedded advertising" and so on several issues. An operating taxi driver also commented on the software: "To use this software to obtain passenger information, you have to keep the software open, very consumption of traffic, 10 yuan wallet 70M traffic, one months over a large part." ”

Some experts said that the current taxi software technology is not too mature, can be electronic services and artificial services, such as in the suburbs of the inconvenient taxi, but to put more such software, through manual deployment to alleviate the problem of the difficult taxi.

Enterprise Profit model unknown

At present, for enterprises, the biggest problem of taxi software is the unknown profit model. In fact, this is also a problem that bothers most mobile applications.

Data display. More than 60% of apps say there are big challenges in the profitability model, while 57% of developers say there are also difficulties in the promotion process. The promotion cost is high, turns to be difficult, this has been long, the massive individual developer survives difficultly. The ideal profit model is the user pays to download, but in the Internet free of charge for the king's consumption thinking, such practices and difficult to popularize. There is analysis that, between the pay and characteristics, consumers how to weigh, to a large extent, depending on the quality and practicality of the software itself and the user's own needs.

For the taxi software, the current type of app has been herd, generally in the "burning money" phase, most of the needy, the shape of dying. There was a taxi software that tried to charge passengers or taxi drivers for a fee, and eventually failed, and had to recover for free. There are also practitioners who admit that all taxi software is currently nurturing the market, "really want to see changes in the market structure, at least until the end of this year."

There is analysis that the taxi software can be for drivers to reduce empty rate, improve income, although the passengers can improve the possibility of taxi and convenience. But the demand itself is not just needed. How to find a good promotion model, so that the win-win service to achieve a profit point, is the urgent business.

But there are also practitioners who think China's taxi software market is promising. The person said that in Hangzhou, for example, a total of about 12,000 taxis, each taxi average 25 times a day, the average of 20 yuan per single, daily turnover of about 6 million, while the country about 30 and Hangzhou almost the same size of the city, calculated down 180 million of the turnover per day, according to the proportion of 1% percentage , 1.8 million revenue a day, one months is 54 million, plus other revenue such as software embedded ads, which is actually a very large market.