Taxi software burn money war cooling cash subsidy change to voucher

For months, the battle for taxi software has become a hot topic for http://www.aliyun.com/zixun/aggregation/30290.html "> Urban life." Quick Taxi and tick-tock taxi software, set off a 1 billion-yuan level of cash subsidy Hao banquet, in just a few months time, both sides claimed to have accumulated hundreds of billions of users. In some large cities, taxi software actually changes the way people travel by taxi.

South all reporters learned that the recent quick taxi and the original Life network to reach strategic cooperation, from April 23 to May 10, the country's 22 major cities using fast taxi users will get the original Life network 20 Yuan cash vouchers. Quick taxi once again declared that the town treats, during the event, will provide a value of hundreds of millions of yuan of high-quality food cash vouchers to subsidize users. At the beginning of the month, tick-tock Taxis also launched the "Add New Clothes" activity, from April 2 0 o'clock to change to send the shopping website cash coupons.

Come on, live together.

Industry experts interpret, the taxi software is willing to spend huge subsidies to subsidize users, is actually Ali and Tencent to mobile payment of the entrance dispute. But the cash subsidy cost is high, two taxi software invariably reduced the amount of cash subsidy, so far the cash subsidy has been reduced to 3 yuan. Industry insiders predicted that cash subsidies will be unsustainable, marginal benefits will be quickly reduced, taxi software competition will go where, the internet industry has become the focus of common concern.

Quick Taxi and the original Life network cooperation, claiming to subsidize food for users, let life a lot of Lenovo. Originally Life Network is a focus on the provision of high-quality food vertical electric dealer, online sales of vegetables and fruits, poultry eggs and milk, such as thousands of kinds of high-quality ingredients. Prior to the online exclusive sales of "Chu Orange", "Willow Peach", "Pan Apple" and other high-quality agricultural products fame.

Burn the money and rob the market.

Why would a quick taxi go from a cash subsidy to a cash coupon? Quick Taxi market director Liu Shuai in an interview said: "Taxi software, in essence, to provide users with a high-quality, intelligent lifestyle, so that users more leisurely arrangements for the way of travel." And the original Life network and quick taxi, but also to provide users with high-quality, intelligent lifestyle. The two cooperation, users can not stay at home, you can call the car, at the same time enjoy thousands of kinds of high-quality food throughout the cold chain distribution home to meet the two core needs of modern urban life "food" and "line." Our users use a quick taxi, get 20 yuan cash vouchers, can be in the original Life network in exchange for fruits and vegetables, aquatic seafood and other thousands of kinds of quality of life essential food. ”

The future of the

Taxi software debate is now emerging in the shift from cash subsidies to coupon subsidies. In the earlier subsidy war, backed by Tencent and Ali's financial support, taxi software to burn money to seize the mobile end of the task of paying the market has been preliminarily completed. In the future, the reduction or termination of cash subsidies will become a trend, taxi software "burning Money War" near the end.