Tick a taxi "set minus 5 yuan" discount suddenly disappeared, and instead is "with the new clothes" advertising, starting from the April 2 0 point, changed into a gift shopping site cash coupons.
The reporter learned from the inside of the tick-tock taxi that in these two days cash subsidies and coupons coexist temporarily, while the will soon cancel cash subsidy. This means that the 2-month-long taxi software "burning money war" finally to end the
Passenger: There are more options to go out
"Each major shopping site will be given a large amount of cash coupons every day, if not in the site shopping, then the cash coupon is equal to a piece of waste paper", see Tick di 40 Yuan cash coupons, the public Sheni said actually is willing to directly reduce the present.
For the taxi software gift cash coupons, passengers said, this is tantamount to disguised advertising platform, they have decisively unloaded the taxi software. "If there is no cash discount, it is better to beckon by the roadside." Public Lixiaohua said, the original use of taxi software is directed at a lot of benefits. has been using a taxi software to commute to the white-collar Chen Jinwen, even if no subsidy will continue to use. Making an appointment in advance will save you the trouble of getting a car on the road.
Driver: Use when there is no business
With the taxi software subsidy all the way down, the recent blind taxi passengers almost no. Chase, the Master said, every day before the opening of a hundreds of-meter-long short-distance passengers, the future of such a short passenger should be reduced.
Many of the cabbies said that the subsidy will be reduced after the use of taxi software time, after all, the peak of the number of people take a taxi, the use of taxi software is not profitable, but also consumption of traffic. Huachang driver Liu said, generally do not live to use a taxi software Rob passengers. The elder brother Li bluntly, once the subsidy policy is abolished, the enthusiasm of the taxi robbery list must be discounted.
However, tick-tock taxi according to the people, Wuhan driver's subsidy has not changed, the future will be adjusted with the changes in the passenger side subsidy.
Industry: The initial completion of the market grab
In the taxi war, tick-tock and fast subsidy of the support IS and Ali, is actually to increase the number of micro-letter or bank card binding, training users to move payment habits.
Wang Jian, an international analyst at Analysys, said from the effect, taxi software burning money to seize the mobile end to pay the market "mission" has been preliminarily completed, the suspension of cash subsidies is the inevitable choice, tick to send coupons to play down the passengers on the "Li-minus" dependence, but also signs 2-month taxi software "burning Money War" is about to end