Taxi software differentiated play, the intention to enter the commercial car market

In the time of half a year, constantly in the happy enclosure, successfully reaped the "pass", fast and drop the two giants extravagantly momentum, the moment will be used in the U.S. dollar point of the small horse brother Grind crushed, but also let the internet outside the industry as a staggering.

But when the subsidy dividend fades and the market is nurtured, the next question is: how can it be enough to cash in a huge amount of traffic? At the same time, this is enough to remember the history of the Internet burning Money war, in the end is a pause, or has been dead? Many things, thin look seems to have a sign.

Coveted Commercial car market

Simple rough subsidy war of smoke gradually dispersed, how to achieve the self-hematopoietic became the urgent matter. have repeatedly shouted "not bad money", "not anxious to profit" of the taxi software, can smooth through the subsidy to the end of the survival dilemma?

July 8, a quick taxi announced the march of high-end car market, and officially launched the "One Train", in fact, as early as the end of last year has begun to layout the business, that is, the "bumblebee", until six months later, finally announced publicly. It is clear that there is a long time to covet the field of car use outside the taxi market.

Coincidentally, soon after the announcement of less than a month, drop a taxi is also out of conspiracy business car market news, and is now secretly training drivers, the project was named "U Excellent Taxi", it is reported that the end of August will be officially online.

Quick, drip One after the launch of the business car business, with the previous cessation of subsidies seems to be the same practice. Tacit understanding or early conspiracy, outsiders naturally unknown. But at least to be sure, the two are "invariably" on the business car business.

Differential play

Non-stop to the business car market, the two play seems to have countless differences.

First of all, there is an essential difference between the sources of vehicles at present. It is reported that a special car is currently with the formal Third-party vehicle leasing company, the driver is also from the Third-party talent market signed up; and u excellent taxi as a number of sources of information indicated, will be the main private car this channel, that is, private car owners with vehicles to join U excellent Taxi platform, Sources revealed that you are currently recruiting and training of the owner of the private car, but also from the easy to the relatively mature platform to dig people, and finally through the training of the driver until the platform officially on the line, you can access the list.

Second, there is a difference between the pricing strategy and the price system. According to the fast way of thinking, because the business car field and the taxi industry user attributes are different, business car business does not need to use the way to reduce prices to attract users, then the price of a bus will be higher than the taxi, so as to avoid robbing the taxi business situation. And for the U-Taxi, because has not yet formed, drop side also refused to disclose relevant details, so temporarily unable to judge its price positioning.

But the relevant people analysis that according to the current situation, if you are easy to go to the road, that is, private car owners with a vehicle and platform cooperation, this model is to remove the vehicle rental, driver recruitment and other related intermediary costs, in the service price may be much cheaper, even do not rule out the possibility of approaching taxi prices. However, if so, the U-Taxi will be a taxi price system impact, as well as the private car channels are facing policy risks are questionable.

Again, the two or the strategies are different in the user experience. It is understood that the current fast taxi is internal testing will be the new version of the Fast app add a car function, this means that a quick taxi will be with a car app to get through, so fast taxi in some high-end user needs may directly guide a car, within the system to complete a small circulation and diversion. It is said that the conversion rate seems to have worked well. In addition, the previous public data show fast has taken the taxi software 54% of the market share, so the status of this flow portal is indispensable. Similarly, because you have not yet issued a taxi, so the future will be copied fast, or a way to find a temporary, difficult to assert.

In any case, from the taxi market to the high-end car sector, from a single business to a diversified layout, fast drops have been scrambling to win this game, is win or lose, or happy, still need market and time test.