Taxi software: House's small servant girl

Film and television play in the house rich and powerful, the family's domestic helpers are also more, small servant girl is also a common role. Most of the servant girl from poor families, many because of poor family into the house for slavery, many years of work the ultimate goal is to be betrothed to the house of a long-term. Of course, there are exceptions, better like "Chou-Heung" with Tong Pak-fu, bad such as "Pan Jin" with the Vudaro ...

Taxi software is also the case: the entrepreneurial team together the start-up funds to make products, and then go to find venture capital, find a good home, the days will be better, and eventually the entrepreneurial team happily joined a rich family, willing to act as green leaves and look forward to evergreen.

Tick a taxi: The Jinsha River to create 3 million dollars a round of investment, Tencent 15 million dollar B-round investment, CITIC industry funds to invest 60 million U.S. dollars and Tencent to invest 30 million dollars to complete the C round investment.

Quick taxi: Alibaba 8 million dollar a round of financing, and mergers and acquisitions of Bumblebee taxi became the industry second, according to the media reported in the second half of 2013 also officially launched a B round of financing, valued more than 300 million U.S. dollars.

Swing recruit Car: Sequoia Capital 3.5 million U.S. dollars a round of investment, B round plan to raise 10 million U.S. dollars, follow-up fruitless.

Of course, be able to enter House contribution light and hot after all is still a minority, more situation is every condition is worse. Taxi software This market has entered more than 1 billion yuan in the capital, so much money has done what?

Online all kinds of online marketing, media PR overwhelming, this part of the interest can go to "Baidu";

Offline with coated to draw drivers and passengers, of course, there are plenty of outdoor advertising and frequent offline referral activities.

For example: You in Beijing, Shanghai and other first-tier cities, taxi drivers in order to get a taxi app to give them back to cash, refueling card, telephone subsidies and other multiple concessions, and drivers will persuade passengers to install a taxi software, sometimes also recommended two or three software.

Most of these companies choose to nurture the market by subsidizing drivers and passengers, Quick Taxi founder Chen Weixing in the media interview has revealed: "In the fierce competition, fast taxi in the market cultivation phase of the cost of a sharp rise, the average monthly expenditure of nearly 3 million, which under the line to promote the staff of additional expenditure, The national 200,000 driver subsidy and the market cost are the special expenses during the incubation period. Therefore, a quick taxi in three years will not consider the problem of profit model. ”

In addition to active attack, "drop a taxi" and "Quick Taxi" also opened up a number of partners. Some days ago announced cooperation with Ctrip content, are in the new on-line Ctrip 5.2 Christmas version of the client is reflected, while supporting the city taxi and send a car call service. Users in the Ctrip based on the client interface to open the taxi page, the application will automatically locate the starting point, consumers as long as the first input destination, and then fill in contact with mobile phone can send a single, this can enhance the "Ctrip" user experience. The difference lies in the market share of different cities, before this, "tick a taxi" and "quick Taxi" also with to where nets, Baidu map to achieve similar cooperation. For huge promotional expenses, these collaborations can only be said to accumulate users while earning some water and electricity.

Back to the original intention of starting a business, most of it is for profit, but according to the reality of the taxi app commercialization prospects are very uncertain. Independent function plus non-steel need, whether it is the user size or charging method is a little to the power of things.

The business model of overseas taxi software mostly uses the way of charging the driver about 10% service charge or charging the passenger with about 5% service fee, which is obviously not reliable in the country. The entire industry to subsidize drivers, passengers to expand their own market share, once the capital chain break lead to cancellation of various concessions, users will certainly make the most realistic choice.

Quick Taxi Zhao Dong has written an article to imagine the profit model of taxi software: "China's current taxi software market, to Hangzhou, for example, a total of about 12,000 taxis, each taxi average 25 times a day, the average of 20 yuan per single, the daily turnover of about 6 million, And there are about 30 cities in the country, almost the same size as Hangzhou, calculate down to 180 million of the turnover per day, according to 1% percent of the percentage, 1.8 million income per day, one months is 54 million, this is still very conservative statistics, coupled with software embedded advertising and other revenue, which is actually a very large market. "--it's obviously a wonderful dream.

In the author's opinion, these domestic taxi software and similar mode of app application is inherently not capable of self-reliance, for them the best choice is attached to the Giants for house icing on the cake. The number one tick-tock taxi apparently go is such a sensible road, from Tencent to get investment to and micro-letter cooperation, has been destined to join the family of Tencent; quick taxi and Alibaba is also so. At the same time, as the domestic three big internet giant Baidu leisurely launched its own taxi service, Baidu Taxi recently launched the offline marketing activities, the same choice of the model of compensation, where the first successful use of Baidu taxi users can get 10 Yuan phone return.

From the life of the actual point of view in most of the domestic urban taxi software is not a just need to apply, the problem of taxi is also concentrated in more than one or two lines of the more developed cities in a specific period of time, so the taxi software can only choose in the house diversification of the scale effect of life. After "tick-tock" and "quick taxi" get huge financing, there will be no large-scale financing cases in the market.