Taxi software new "GB" introduced

Recently, the Ministry of Transport promulgated the Notice on Promoting the Orderly Development of Calling Services for Taxi Calls of Mobile Phone Software, etc., and pointed out that it will strive to create a unified, open, fair and orderly development environment, and in the access regulation mode It stipulates that "the operation of the platform shall not affect the proper function and healthy competition of the mobile phone calling software," which means that for the first time, the state has established the legal status of taxi software at the central policy level.

In an interview with Southern Metropolis Daily, Wang Xin, vice president of taxi, said that the new policy well clarifies the border between the government and the market on the issue of taxis software management. The market can solve such innovative modes as mobile-phone "mobile-to-mobile" Dispatch rights are left to the market. Li Min, vice president of fast taxi believes that the new policy to encourage taxi software to play the advantages of scheduling technology and other technical advantages.

Retain the right of independent management of enterprises

Southern correspondents comparison "draft" and "notice" and found that there are many parts have been updated. In the "Draft for Comment", one of the most notable concerns is: Calling for calls by various means, such as unified call management for taxi calls, call-taking by mobile phone, call-taking by mobile phone software, Information, through a unified urban taxi call service platform operation, and then push to a unified vehicle terminal broadcast.

In the "Notice", although the same proposed that "all local transportation departments should strengthen the uniform access taxi taxi service management and the gradual realization of all types of taxi call-demand information through a unified urban taxi service management information Platform operation, the whole process of recording and broadcasting, "but also clearly pointed out that" platform operation shall not affect the legitimate functions of mobile phone software and the healthy competition. "

Wang Xin told reporters in the south that the "notification" is the industry's most favorable point is to allow "mobile phones to mobile Internet" innovative mode of mobile applications in the field of travel a wide range of applications, retains the autonomy of enterprises scheduling rights.

Business model is maturing

According to the latest statistics from Analysys, as of March 31, 2014, the accumulated account size of China's taxi APP clients reached 98.28 million. Both quick and steady believe that the promulgation of the new government means that for the first time, the state has established the legal status of taxi software at the central policy level.

Li Min believes that after the early cash subsidies, the current taxi software market only two major competitors. "The market has gradually entered a healthy competition situation, after the end of the high cash subsidies, has accumulated a number of core users of taxi software."

At the same time, in contrast with the Draft for Comment, the Circular still emphasizes that the taxi software shall not "fare increase or bargain in violation of the provisions", "the market reward plan should be communicated with the competent department of city traffic administration 10 days in advance and be announced to the public on the 5th Award program implementation standards and time limits. "

Li Min believes that at present the entire subsidy preferential policies have become more healthy, and gradually establish an effective business model to access brand customers to provide vouchers, movie tickets, hotels and hotels linked to concessions and other aspects, to replace the early high cash subsidies , Enhance the added value of the platform.

Written: Southern Reporter Xie Ru intern Hu Yin-ying