Tcl buys Palm and doesn't want to play with the millet.

In a message this morning, TCL officially confirmed at the CES2015 fair that it has completed its acquisition of the Palm brand and will maintain the brand's independent operation. As an old Fat man, since 99, began to play, from black-and-white screen to enter the domestic first batch of Zire71, and then to the back of Treo to a few years ago completely no use of webOS things, basically witnessed the entire palm from birth to development to the peak of the history of the Fall down, It can be said that the history of palm is similar to Motorola and Nokia, are crushed by the industry development of the wheel, and finally become a loser.

Look back on Palm's life

Although now some of the so-called "palm experts" open webOS, closed Treo, but when Palm rose, their eldest is still learning 99 multiplication table, and some even in the urine pants, so don't come out embarrassed.

Simply recalling Palm's history, since the birth of 1992, Palm's most brilliant time node has two, one is the early 2000 years, when the smart terminal has just emerged, as the two camps in the Palm Power against HP-led iPAQ WinCE Camp, Like Apple now against Microsoft, palm like the free and open, so more can be favored by the players, in the present words, is to force the grid higher!

The second peak is in 2005-2007 years, Palmtreo mobile phone products by the development of smart phones and a gun and red, go is also a fever-level forcing the line, because the general public to buy Nokia to go, only the Fever code or no money to install force lattice talent to buy Palmtreo.

Then, with the rise of Apple's iphone, Palm's own product planning problems, webOS failed to camp most of the developers to switch to iOS (most of the first batch of iOS developers in the original Palm Camp elite), palm plummeted, and finally in 2010 by HP acquisition.

Under the April 29, 2010 Acquisition Agreement, HP will be granted the exclusive right to the Palm Company's unique webOS (network system). Just as everyone expects the webOS to be reborn, this is four years, and it's another resale, like Motorola's path.

In fact, this is the "evil" of capitalism, as a large multinational company's strategy, not to make money to cut off, there is no so-called hundred-year-old shop said, profit is my responsibility to the Board of Directors KPI, history is to let fans to pay attention to, this is the reality!

Tags: brands rather than patents

From the TCL spokesperson's tone, we know that this acquisition is only for Palm brand and trademark holdings, does not involve technical patents. What this means is that TCL is just buying the Palm brand, not the webOS system, so you don't expect to have a mobile phone with Tcl on webOS.

And we have to be aware that there is a message is that all the research and supply chain resources of TCL Communications will be open to the Palm brand, that is, the development of palm mobile phones and materials procurement and production will be carried out in China, so that the cost control will be greatly reduced, to make competitive products, But TCL will manage the business separately.

See here, a lot of "fat friends" will spit slot, no webOS can also call palm?

Sorry, Tcl did not want to do webOS's "fat" mobile phones, in their view, Palm's value is three: 1Palm brand cost-effective. While there is no indication of how much the acquisition will cost this time, it is estimated to be much lower than the 1.2 billion dollars that HP acquired in 2010. To Li's character, with a lower price to buy this long history of international brands, can greatly enhance TCL brand cock sex.

2 domestic TCL foreign palm. Like Tcl's acquisition of Alcatel mobile phone brands, many people sing, but in fact in the domestic mobile phone halberd indulged in the years, TCL and Huawei's days are still moist, the original is that they have the support of overseas markets. But with Huawei such a white card to earn a dollar of labor, TCL through Alcatel brand, achieved good results, in the domestic basically disappeared, TCL mobile phone can live until now, is this reason. Now TCL's mobile phone, in the domestic use of TCL, in the foreign use of Alcatel is basically a trend. The Palm takeover, however, is estimated to be based on such considerations.

3 to enter the foreign market in the high-end crowd. And then the topic, now fully into the post-smartphone era, TCL with the help of Alcatel only to affect the former middle and low end of the crowd, if you want to go up, must rely on an old high-end brand, and Palm was the PDA industry in the apple of the face, Maverick, have cornered, have taste, Also attracted a lot of high-end players, this time to Wp,ios the Android system (don't think), Tcl expected to borrow this old brand, can be in foreign enthusiasts to resonate. As for domestic, don't think!

The main reason is not to play with the great millet God

China's smartphone market is already "Red Sea", Huawei issued a notice before the 2014 global sales of 75 million units, Millet also said that they have 61.12 million units, the great God did not say, but there is a message inside said no problem, plus vivo 30 million, oppo will not be less than this number, The traditional Chinese cool union although 2014 days are difficult, but the thin dead camel than the horse, so calculate down, Tcl platoon?

and the domestic mobile phone market "blood spell" of the situation, millet out of 699 of the machine, the great God of the F1 is also 699, Huawei Glory also has 699, even the charm of such a minority has always played a narcissistic brand of products to rob the low-end market, TCL strategy is what? To say that play low price, TCL is not afraid, With years of experience and mature supply chain, TCL can cut into the domestic market bo one of low-end, but why he did not vigorously do the domestic market?

Another way of thinking, if you are worth hundreds of millions of every day there are big meat eating wine and drink, you still interested in the 1 cents to bend? The overseas market is TCL's fatty meat, but the domestic market has millet, has the big God, has the Chinese cool Alliance such adversary, Tcl Shing again to stir this muddy water?

Well, say so much, I explain my point of view: Tcl buy Palm is for foreign high-end smart market, second don't expect it in the domestic can have how much power may not be in domestic sales, third, webOS is still in the foreseeable future! Finally, to China's all still struggling in the Red Sea, domestic handset manufacturers to build a discussion , go to sea, the sea there is a broad market waiting for you, but before the patent this issue to deal with, otherwise it is not to make money, is to lose money!