TCL Multimedia loses HK $48 million last year to transform the Internet

Beijing News (reporter Li) Another traditional enterprise announced to the Internet transformation. Yesterday, TCL Multimedia released its 2013 annual report, a year earlier from the surplus to losses, a loss of HK $48 million. Then, TCL Multimedia announced, to the Internet transformation. TCL Multimedia is a subsidiary of TCL Group. In the TCL Multimedia Annual report, in addition to revenue data rose, other major data are showing a decline. Last year, TCL multimedia revenue of 39.495 billion, rose 9.6%, gross margin of about 5.414 billion Hong Kong dollar, down 11.9%. On net profits, TCL Multimedia lost more than HK $48 million in the past year, earning about HK $911 million in the same period in 2012. For the performance is not up to expectations, TCL Multimedia in the annual report that under the impact of the Internet wave, Internet enterprises have entered the field of television, industry competition intensified, the traditional TV field facing a huge industrial change, TV products, gross profit margin continued to pressure. Meanwhile, energy-saving appliances subsidy policy exit, the Chinese market for LCD TV demand continues to decline, and the company early last year to judge the market demand is more optimistic, raw material inventory more, raw material prices fall lead to related inventory needs to make a larger value reduction, plus by external suppliers to provide components and lead to the quality of individual products Additional after-sales service costs, resulting in the performance is not up to the expected target. TCL Multimedia published its annual report yesterday, then announced that the company will be "smart + Internet" and "Products + services" in the direction of transformation. Tcl said that the overall growth rate of the global television industry is expected to slow down in 2014, the TV industry competition will be from pure product competition to eco-circle competition, to this end, the group will be "smart + Internet" and "products + services" as the main direction of future transformation. Tcl announced that the company set a new three-year strategy, will expand the "Hardware + Software + content + Service" New business model, fast to the Internet thinking under the guidance of entertainment transformation. In this process, will further deepen the cooperation with the relevant companies, and actively with the third party resources Cross-border integration, open up the big screen game business, to create a "platform, content, terminal and application" in a cross-boundary intelligent terminal products.