Tcl profits 165 million in Inner Mongolia

Daily economic news reporter notes that, on the evening of September 23, TCL Group (000100, Closing price of 2.31 yuan) announced that the group holding subsidiaries TCL Multimedia (01070.HK) wholly-owned subsidiary of Inner Mongolia TCL Ace Electrical Appliance Co., Ltd. (hereinafter referred to as the TCL ace in Inner Mongolia), to the Hohhot land acquisition and reserve Auction Center for the sale of plant land use rights and buildings on the ground, the total amount 500 million yuan. The announcement said that after the transfer was completed, the local auction center will change the nature of the land use from industrial to commercial land, the Inner Mongolia TCL ace will take priority to obtain the right to use the land. So does this mean that TCL is interested in expanding its real estate projects locally? Company: Whether to bid for the evaluation of the daily economic news reporter noted that the total land area of 102100 square meters, the ground building area of 88,900 square meters. Hohhot Economic and technological development Zone Ruyi Industrial Park, China merchants an unnamed staff to the "Daily economic news" reporter said, according to the request, Ruyi Industrial Park planning for the headquarters base, the relocation of some enterprises, the original land change for commercial comprehensive use, for the construction of hotels, business offices and corporate headquarters, And Inner Mongolia TCL Trump factory in the headquarters base, in the core of the lot. In addition, the reporter learned from the Sina Real estate website, Ruyi Industrial Park, most of the building positioning for high-end residential, the average price of 6000 yuan ~10000 yuan/square meters, office space in 7000 yuan/square meters, house villas, hardcover residential average price of 14000 yuan ~20000 yuan/square meters. Hohhot Ruyi District Management Committee Headquarters Construction office Mr. Meng told reporters that the headquarters of the current lack of large shopping venues and other ancillary facilities. Will TCL use priority to purchase this land in the face of its advantageous land and rising space? What types of projects will be used to build? Tcl Group of Brands to the daily economic news reporter said, whether to participate in the auction, the company needs to market assessment before decision-making. And the above-mentioned Ruyi Park merchants and CMC staff also told reporters that the relevant land has not yet determined the specific project. However, the reporter from TCL 2012 years of financial results found that the company in July 2012, by the subsidiary Huizhou Culture Co., Ltd. (hereinafter referred to as Huizhou Open Xuan Company) investment in the establishment of Inner Mongolia gold Real Estate Development Co., Ltd. (hereinafter referred to as the Inner Mongolia Golden Help company), the company registered as Hohhot, Registered capital of 100 million yuan, business scope for real estate development. Among them, Huizhou Open Xuan Company holds 70% equity. Regarding the Inner Mongolia Gold Help company will participate in the above Land development Project question, TCL Group Personage said that establishes the real estate company in the locality is for the convenience management local business. Analyst: Real estate generally will not become the main business "Daily economic news" reporter found that tcl group in 2004 years ago set up the Huizhou TCL Real Estate Development Co., Ltd. Real estate companies, although the real estate business benefitsEmbellish contribution is very little, but since 2011, the company will be the real estate company as a separate business unit into the industrial structure, showing that the company attaches importance to. Earnings showed that 2012, the company's core industry TCL Multimedia operating income of 32.636 billion yuan, net profit of 649 million yuan, net profit margin of 1.99%, and Huizhou TCL Real Estate Development Co., Ltd. operating income of 931 million yuan, net profit of 115 million yuan, net profit margin of 12.35%. Earnings showed that the first half of this year, TCL group revenue of 39.062 billion yuan, to achieve a net profit of 1.066 billion yuan, of which, Huaxing realized net profit of 892 million yuan, while TCL Multimedia, TCL Communications and TCL household appliances group profit level in general. Some analysts believe that TCL's current profit is too dependent on huaxing photoelectric, and huaxing photoelectric panel has 50% is by TCL internal digestion, another one or two to Samsung, although can save large advertising and channel laying costs, but because of a single channel, and in the Government of China Star Photovoltaic Project subsidy reduction, The company's overall net profit is susceptible to huaxing photoelectric effect, need to cultivate new profit growth point. Therefore, if TCL obtains the above land use right and develops the real estate project, will add the new profit source for TCL Group. and Consumer electronics industry veteran analyst Liang that, "in the energy-saving products, huimin projects, such as the promotion of favorable policies, the industry on the LCD panel demand is relatively large, huaxing photovoltaic panels do not worry about selling." "He also agreed that Tcl's bid for the land and the development of real estate projects would bring new sources of profit to the company, but he also said that some large home appliances companies will carry out real estate business, but not as the main business and core businesses," just use existing policies, land, incidentally do. " ”