Tcl signed Zhang Bichen Yu Feng Chen endorsement tv+ Home Entertainment TV

With the third season, "China good Voice" perfect finale, good voice popular students immediately become the major brand eyes of the sweet cakes. October 20, Tcl held Tv+ Entertainment in Beijing, see my! --The third quarter of China's sound students endorsement and the launch of a fan meeting, formally announced the signing of Zhang Bichen, Yu Feng, Chen. As the third quarter of "China sound" television industry exclusive partner, TCL first locked this season good voice champion Zhang Bichen, second runner-up Yu Feng and popular student Chen, for one of the high-end products tv+ Home Entertainment TV endorsement. It is reported that this is TCL television in recent years, the first official launch of the spokesperson, and Zhang Bichen, Yu Feng, Chen as the third quarter of the good voice of fresh blood, this is their brand endorsement debut. TCL Multimedia CEO Shanyi after becoming the first "China sound" stage of the CEO, the scene again with Zhang Bichen, Yu Feng, Chen with Taiwan, opened a new round of TCL TV star endorsement big Curtain. According to its introduction: This invitation good voice three students for tv+ endorsement, is TCL Multimedia Entertainment transformation important landing measures. Hope through the Zhang Bichen, Yu Feng and Chen three good voice popular students endorsement, perfect interpretation and transmission TCL TV Entertainment should be so spirit. Zhang Bichen, Yu Feng, Chen also said that the first brand endorsement of the journey is full of anticipation, hope and Tcl iron powder, and TCL consumers more exchanges, so that everyone more understanding and love Tcl tv+ home entertainment TV. Three major spokesmen on the stage to sing, signed interactive detonated Starlight scene 20th night, in the Beijing Starlight Scene Concert Hall, Zhang Bichen, who stood in the top of the annual sound of the first Korean girl to debut, a girl next door fresh and gentle dress, for fans bring a song "she Said", won the fans of the bursts of screaming. Subsequently, Yu Feng, Chen also in many fans of the cheers of the debut, respectively for everyone to sing the "Treasure", "Wrecking Ball." and TCL Multimedia CEO Shanyi fourth position finale, with a song original innovation metal Rock technology surprised four, let the whole endorsement conference atmosphere tends to madness. The activity scene, in the witness of more than 600 fans, Zhang Bichen, Yu Feng, Chen three good voice trainees and TCL Multimedia CEO Shanyi, TCL Group Brand Management Center General manager Liang as well as the Star Chinese CEO tianming together, in the Gold Record ink plate press HANDPRINT, announced formally signed as Tcl tv+ Home Entertainment TV spokesperson. Shanyi also presented for the three spokesman specially customized version of the tv+ curved TV H9600, the product is many times in a good voice stage and show the same products, in China, the mouth of the audience has been familiar with the vast number of viewers, world-renowned. And this time TCL specially three endorsement student's brand-new TVC and the poster custom became the boot animation and the screensaver, as the gift is unique. It is reported that Zhang Bichen, such as the endorsement of the tv+ Home Entertainment TV, TCL's high-end product line, its realization of film and television, games, life, education experience content can continue to expand and update upgrades, andIs the industry can add value, can support multiple systems of products. is also the industry's first implementation of micro-letter interconnection products, and by virtue of its micro-letter interconnection hardware platform leader status, recently on behalf of China's home appliances enterprises have won the Asia Electronic Innovation Award. At the scene, Tcl also started a Zhang Bichen and other three endorsement students for tcltv+ home Entertainment Television 15 seconds and 30 seconds of advertising and a number of flat posters. Three students in the advertisement of stunning mirror won the scene fans scream, some fans in the interactive link with the spokesperson got Chen and other people's signature poster unsanitary. It is reported that the advertising film has been in Zhang Bichen, Yu Feng, Chen's personal microblog and TCL TV official micro-Bo synchronized the first, the vast number of fans can actively forward to support their favorite spokesmen, can also go to the official website voice.tcl.com download collection. At the same time, participate in interactive forwarding also has the opportunity to get three endorsements trainees new TVC and poster customized animated tv+ home Entertainment TV. Win in the entertainment marketing, TCL again tree milestone according to TCL Group Brand Management Center General manager Liang on-site introduction, as early as this season, "China's good voice," the beginning of the first time, Tcl to join hands to launch a good voice of the popular vote for tv+ endorsement activities. According to the disclosure, the voting activities by netizens hot, fans have to vote for their favorite students, the final Zhang Bichen, Yu Feng, Chen with super high popularity of the top three, by netizens selected as tv+ spokesperson. And the follow-up TCL will also be tailored for the three spokesperson to create a package of promotional programs. For this endorsement Tcl tv+ Home Entertainment TV, Zhang Bichen and so on three students all said very pleasantly surprised and excited. Zhang Bichen Frankly, his first endorsement can be with TCL such a world-renowned brand cooperation, for tv+ so very entertainment spirit of the product endorsement, for their future development is a very good start, but also a chance to return to themselves. She said, I hope through endorsement tcltv+ let more people feel the value of music dream, brave return to self. Yu Feng and Chen all said very like tv+, think tv+ ubiquitous entertainment spirit represents 80, a new life attitude, the endorsement is very excited. Tcl Shanyi that the choice of good voice student endorsement, and good voice cooperation in Tcl seems to have a deeper meaning. According to its introduction, TCL Multimedia under the group of Double + strategic guidance has started the entertainment transformation, and music as a blend of entertainment elements of everyone's life and life attitude of the melody, television products entertainment if it can combine with music will open up more space. Tcl also hopes that through the combination of television products and music, in order to promote the development of China's music industry, including the establishment of China's digital music business model, as well as the mainstream of China's Non-mainstream music and other areas to make contributions. Star Chinese CEO tianming to this deep recognition, expect both sides in the future or more cooperative action. Invite good voice popular students for tv+ Home Entertainment TV endorsement, TCL Entertainment marketing strategy is another blockbuster practice. LiangChun said Tcl will continue to adhere to the future of entertainment marketing strategy, marketing promotion, will be more by the use of entertainment elements and forms, with the vast number of users to establish a deeper emotional contact, so that users of TCL brand more perceptual identity and empathy, so there will be more iron powder followed.