Tcl to push quantum dot TV high gamut into next year's TV selling point

Yesterday afternoon, TCL Multimedia (1070.HK) first released a quantum dot TV in the Chinese market before Samsung showed quantum dot TV at CES 2015.

Analysts told the first financial daily that the "quantum dots" behind the concept of high color gamut (that is, more gorgeous color) will become the selling point of the 2015 TV. and LCD (LCD) TV with the quantum dots technology, has significantly reduced the color gamut with OLED TV gap. However, how to let consumers feel the color difference, will be the point of quantum dot TV promotion.

Two camps against

Chen Guanglong, general manager of TCL Multimedia chief technology officer and Global Research and Development center, said that quantum dot TV can reach 110% color gamut, not inferior to the OLED which is called Next generation display technology. So Samsung and LG are also developing quantum dots, and Amazon and Asus have applied quantum dots technology to e-books and laptops, and Apple will soon be importing quantum dots into mobile phones.

Samsung has suspended OLED TV production this year, and LG lead on OLED TVs. LG Display 2015 will collaborate with Skyworth, Konka in the Chinese market to promote a greater degree of OLED television. Chen Guanglong that the only thing Samsung has to contend with LG's OLED TV is the quantum dot TV. It is understood that Samsung will officially release the quantum dot TV in 2015 CES. Tcl began developing a quantum dot TV two years ago.

Talk about OLED TV and quantum dot tv two camps, TCL Multimedia CEO Shanyi to the "First financial daily" reporter, OLED TV is one of the technical direction, but its industrialization process than expected slow. Quantum Dot TV is a popular product, and its quality is not lost in OLED TV.

Shanyi revealed that in 2015, TCL quantum DOT TV will expand its product line to larger sizes, more energy-efficient, and better quality.

Previously, however, LG believed that quantum dots were just an overreaction to the evolution of LCD TVs to OLED TVs. Chen does not agree with this. This is two different evolutionary routes, he says, and Tcl's ultimate goal is to make electronic-emitting televisions.

Propaganda more than reality?

Peng Xiandong, general manager of the Research center of Sino-Hong Kang Black Power, believes that high color gamut will be the trend of the next year's color TV industry, there are many color TV companies in the high color domain to participate in competition, including TCL Quantum Dot TV, Skyworth gled and Hisense Uled.

Bing, director of research at Display search China, said that high color gamut refers to a more gorgeous color, the current implementation of several methods: one is OLED, the second is to paste "quantum dot membrane", by Samsung-led, the third is to add "quantum tube", the fourth is to improve LED backlight. "In addition to OLED, the other three technologies have matured, compared to OLED TV costs are the most expensive." Therefore, the original OLED TV Shong high color gamut, is gradually narrowing the gap between LCD TV. ”

However, some analysts believe that quantum dot TV is more than the actual propaganda, but only 4K Ultra high-definition TV micro-innovation.

Bing also cautioned that the biggest problem with high color gamut is how to make consumers feel, not everyone can see. Because in the gamut of over 85%, the human eye is hard to tell.

"This year 4K is the hot spot of the color TV industry, the next year color TV market has no like LED backlight, 3D, 4K so strong concept, selling point has been out of the way." So the key is to find a reason to convince consumers to buy TV. "Bing said.

In addition, Millet shares the United States, millet TV in the future may borrow the United States of the entity channel "Landing", may be the traditional color TV factory pressure. In this respect, Shanyi told our correspondent, "This is too much in the industry to comment." From hard to soft, from soft to hard, the end is the combination of soft and hard (software and hardware). ”