Tcl's new five-year strategy: to accumulate 100 million households + 100 million mobile users

February 25, TCL chairman Li announced that the company launched a strategic transformation, the release of user-centric "double +" strategy: Smart + Internet, product + services. Li stressed that in the next five years, TCL will change from operating products to operating users, the profits from the service will occupy the company's total profit of 50%.

Li that the significance of the Double + strategy is to rob the import and operating users. According to TCL's plan, TCL plans to become the world's top three smartphone, smartphone in five years, accumulate 100 million households + 100 million mobile users, profit contribution from products and services accounted for 50%, five years in the market more than billion.

The reason of TCL Group's transformation is that the living environment of the home appliance market has changed, it is mainly embodied in three aspects: the market saturated Enterprise price war is more and more serious; product homogeneity is becoming more and more severe; Internet Cross-border Competition, the new business model makes the traditional home appliance enterprise profitability is challenged.

It is based on the above factors, Tcl decided to start the strategic transformation. Li stressed that the transition to the Internet is the operating user. Tcl is going to do 3 things, 1 is the user needs to develop a variety of user access, covering hardware, software, services and content, 2 is to establish user depth participation, open interactive process, to guide users to participate in TCL products, 3 is to establish a user database to improve the user experience.