Tea Tim Xiang Mobile reading products into iOS most popular original literature reading products

"Sadie Network" February 28 news reporter from Domestic women's Literature website Tea Tim Shannon learned that the 2012 tea Tim Incense will focus on the introduction of mobile Internet reading products. According to the introduction of the Red CEO Peng, tea Tim Shannon launched the application of iOS "Tea Tim Shannon offline look" only 3 months, download installed capacity has been more than 1 million, the number of start-up times up to 350,000, five-star evaluation reached 45,033, is the most popular iOS application of the original literature reading products.

It is understood that with the rise of the mobile internet, a variety of app applications to see the opportunity to stay in real-time, consumer reading habits are to mobile phones and pad and other mobile devices on the transition, which is to add incense and other literary sites such as tea to provide an opportunity. Research shows that mobile gaming, mobile phone reading is the most mobile phone users of the application services, more than 85% of mobile internet users are willing to use the mobile phone reading function, more than half of users willing to pay to read, especially for some popular novels and famous works. Industry insiders said: "User's consumption habits are worth studying, if the PC-side Internet reading, he is often unwilling to pay." But if it's a mobile-phone reading, then paying becomes a natural. If you read them on the phone and they're free, they'll be ecstatic. ”

Tea Tim Incense currently available in iOS applications are mainly free products, and plans to "Free + user experience" strategy to enhance the user size. It is understood that "tea Tim Xiang offline See" The application is built near the popular free online novels, and can be downloaded to the iphone, the ipad on the offline reading. Peng said that in the PC Internet era, Web sites from zero to millions of PV may take two or three years, but in the mobile internet sector, the pace of development is clearly faster. "The problem of user size and copyright management has been done, and the business model will be ripe." ”

According to the grand literature of February 25, F-1 showed that the beginning of the grand literary operation of the Chinese web, tea Tim Incense and other original literature website, since China Mobile phone reading base of the number of visitors to record 68 million, Grand Literature Wireless Reading business in 2011 for the Grand literature contributed 174 million yuan income, rapid growth. And thanks to mobile phone reading base with good cooperation, the 2011 tea Tim Fragrant Wireless business revenue growth quickly, become a VIP after paying reading business, the most important source of income.