Teach you how to analyze your competitors

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Today's system to introduce you, how to analyze the situation of competitors, first let us take a well-known weight loss site, slimming men and women to do an example. In this hope that the slim men and women web site better.

I. Website Diagnostics

1, Website history: Domain name registration time, domain name expiration time, domain name registration institution, domain name registrant

Domain Name: www.ssnn.net

Domain Registration time: 2004-03-03

Domain Expiration Date: 2013-03-03

Domain name registration organization: Business China http://www.bizcn.com/

Domain Registrant: Business china

2, Server data: IP, server location, server stability, the same IP Web site, DNS server

ip:61.172.246.26

Server location: Shanghai Telecom Zhangjiang Room

Server Stability: Heard good, grand room

Web Sites with IP:

1 www.ssnn.net 6 49,275 Weight loss method, quick weight loss, thin body men and women welcome you!

2 ssnn.net 6 57,695 Weight loss method, quick weight loss, thin body men and women welcome you!

3 jianfeiyao.com 0 4,085,778 weight loss pills

4 www.baobeiplan.com 3 4,254,300 Parents, childcare, early Education professional website Baby Program Welcome

5 www.jianfeiyao.com 0 4,583,187 weight loss pills

6 39lady.com 0 0 visit this station

DNS server:

Dns.bizcn.com (218.5.77.19)

Dns.cnmsn.net (218.85.132.176)

Ns5.cnmsn.net (203.156.254.153)

Ns6.cnmsn.net (219.136.249.5)

3, the website revision data: The revision time, the revision frequency, the revision amplitude

Revision time: 2004-03-03 to start, to 2008-04-19 revision.

Number of revisions: 1 times

Revision range: Direct change of domain name, equivalent to redo, may have done 301 redirect

II. website Overall evaluation

1, Domain name: short, easy to remember, meaningful, can contain the best keywords.

Domain name: ssnn.net, slim men and women, short and memorable, easy to remember, rich meaning, did not contain keywords.

2, Site name: Clear, personality, in line with positioning ideas, can contain the best keywords.

Site name: DISTINCT, personality, more deviate from a little theme

3, Website logo: Simple, clear, direct, can contain the best site domain name.

Website logo: Not too much

4, the website slogan: Fully embodies the website function, contains the target keyword and the website name best.

Website slogan: Seems to have not found, can be the site name

5, the overall tone: the main content of the site, not too much color, pay attention to the integration of the website tone.

The color is mainly green, giving people a healthy feeling, not bad.

Third, the current Web site search engine friendliness analysis

1, the site structure to achieve a good tree-like structure?

Have a good tree-like structure.

2. Has the website link been implemented statically?

Fully static

3, the main label of each page of the website: title tag, keyword tag, description label is standard?

Pretty standard.

4, the content of each page of the site is rich, is it related to the subject?

Rich, have serious operation

5, is there a clear target keyword, is prepared to long tail keywords?

Weight loss methods, fast weight loss, diet, how to lose weight, slimming, healthy weight loss, exercise weight loss, slimming tea

Keyword does not conform to 1~3.

Not ready for long tail keyword

IV. website Business Analysis

1. Type of website: E-commerce, corporate website, news release website, friends, forum

Weight Loss Portal

2, the main business of the website: selling products, selling services

Earn Advertising Fees

3, the site target customer base: their age, occupation, familiarity with the Internet and other characteristics determine their use of the site.

A wide variety of weight-loss people

4, the use of the site process: simple, good guidance.

Easy to use, good user experience

V. Keyword analysis

1, the target customer commonly used keywords and search quantity list

Through the Baidu index to determine that the quarterly average of the calculated

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2, the choice of target keywords competitor analysis, including market share, product price characteristics, the strength of the site competitiveness, etc.

Other do long tail keyword, can pass Baidu. Google Correlation Analysis

Vi. Positioning Target Keywords

1, Target keyword and search quantity list

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2, with long tail keywords and search quantity list

3, long tail keyword distribution planning

Section page, topic page, content page

Vii. ranking plan and maintenance Guide (the following steps are based on specific circumstances)

1, 0-1 months of pre-implementation goals and steps to be taken

2, 2-3 months of pre-implementation goals and steps to be taken

3, 3-6 months of pre-implementation goals and steps to be taken

4, 6 months after the implementation of the goal and the steps to be done

Provisional

Viii. optimizing the implementation of the programme report

Specific to day, detailed planning optimization program operation content. Time, operation content, completion.

Operations include: Station optimization, outside the station optimization, content, improve the article, maintenance, feedback, fine-tuning, bumper

Provisional

Nine, SEO experience and successful sharing

Provisional

Hope that their detailed analysis of the Novice can play a role in the approval, but also to do a good job of the effect. If it works, don't forget to give me the perfect weight loss site Add a chain Oh!

This article by the perfect weight loss (http://www.245d.com/) stationmaster starts, welcome the Exchange reprint!