Teach you how to play Word-of-mouth, use the brand to open the market

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Enterprise development and expansion, without the baptism of Word-of-mouth users. Especially those start-up enterprises, is a healthy development period, all hope that through the promotion of brand to gain market competition advantage. However, the problem is often produced in this, spent a lot of manpower and financial resources, but do not get the brand effect they want, advertising done, promotional also engaged in, the product or sell is not very good, is really the brand out of the question? In fact, I am the founder of the International Software Co., Ltd., the brand not to say, "founder" brand. But our founder Feihong software is not like other products to sell the boom, this is why?

My personal opinion is that the product's reputation has not been done in place, simply to say that the brand is better than good reputation. Really let me think of that sentence, "Not every company can like Millet that play turn word-of-mouth and brand marketing." So how do companies like us play the word of mouth?

Where is the brand positioning?

Even the previously mentioned Millet phone has a limited property and is unlikely to make sure everyone likes it. So be sure to have a precise positioning of the product to find a good user base. Founder Feihong at the beginning of its inception, the market locked in those engaged in software development companies and developers engaged in software development, and some of the research software development platform for some experts. The brand is positioned in the IT software industry. Through a lot of online promotion after the line, gradually established the "domestic leading process management software brand" positioning.

What is the connotation of the brand?

To convey the connotation of the brand is not to let you advertise everywhere, but let everyone know what your brand is all about, do what, as mentioned founder, we will unconsciously think of computers and securities. And our company wants to do is to mention founder Feihong, will think of the software development of time-saving savings and convenience, can be thought of the concept of Industrial union. Through cooperation with many schools, product launches, the product image appears in the company's official website, the company's official website of micro-blog and other pages.

How should the brand be delivered?

We all know that the official website is to let the outside world to understand your important channel, in fact, the official website is also speaking positioning, positioning accuracy is also related to the impact of the brand. Although the official website also has a certain sales function, but we founder Feihong's official website is more willing to do brand display and spread a window. Founder Feihong's official website will provide you with a lot of products related to update information and free download trial experience, there are many activities and our products to participate in activities. There are a lot of professional knowledge materials and our product forum, to bring a lot of reading and communication.

Offline activities can be carried out to promote the brand, but also as an important link to accumulate Word-of-mouth. A lot of offline activities is to accumulate this part of the user has a stronger user stickiness, let them become our loyal users. As founder Feihong in 2012 was invited to participate in the Qingdao International Software Integration Innovation Expo, not only our brand passed out, but also let our brand more international sense. A lot of this kind of line is not listed.

What about the product itself?

The above are a number of strategic things, but also for everyone to bring reference, these brands and Word-of-mouth promotion strategy can only be based on the provision of good products. Can not brand and Word-of-mouth are done, but the product itself is the substance of the decline, that is things foul. Founder Feihong in many software products stand out, more importantly, the product has been recognized. Founder Feihong's product director Xia once said: "Founder Feihong's development strategy can get industry experts and customer recognition, I feel gratified." But China's software and IT services companies still have a big gap from the international advanced level, there are more difficult tasks to wait for founder Feihong to fight: We want to become the domestic middleware industry leadership brand, the need to further tamp the business base, leading technological innovation, but also to make the innovation of small and medium-sized enterprises to go a wider way! "

How to let your company or product Word-of-mouth quickly established, I believe that as long as the above five steps, and can continue to innovate and develop. Like Millet now, is the model of success. Of course, we founder Feihong This brand is still on the road to development, the above strategy for us is also successful, if there is a better way, I hope you can communicate with me to explore.

The author of this article: Xia article from founder Feihong Middleware: http://www.founderfix.com/(reprint please indicate the source, thank you.) )